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The Advantages and Limitations of Relationship Marketing Essay

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“The advantages and limitations of relationship marketing”.

1. Introduction

2. Main body

    1. CRM (Customer Relationship Management) and CVC (Customer Value Creation)

    2. Customer service

    3. Relationship marketing in Kempinski Hotel Moika 22

3. Conclusion

4. Reference


      Customer relationships are the key to the company’s marketing strategy. The concept Relationship Marketing was brought into the world of business in 1983 and became quite popular during the 1990s. Relationship marketing means that a business should focus on relations, networks and interaction when implementing marketing strategies.

      Relationship is one of the most valuable things for a company; relationships with customers, suppliers, distributors, retailers and even with employees are very important. The relationship capital is the sum of the knowledge, experience and trust which a company has with its customers, distributors, suppliers and employees. These relationships are often worth more than the physical assets of a company. Relationships determine the future value for a company. [5].

      The point of relationship marketing is in the control of interactions with a guest individually. This can help us to track the preferences of a customer efficiently, maintain his loyalty, and use individualized methods of motivation. With the development of information technology and CRM-systems (Customer Relationship Management) relationship marketing can be applied in any business.

      CRM (Customer Relationship Management) and CVC (Customer Value Creation)

      A Customer Relationship Management is a management philosophy according to which a company’s goals can be best achieved through identification and satisfaction of the customers' stated and unstated needs and wants [7]. In other words, customer relationship marketing is designed to collect and analyze all available information about each...

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MLA Citation

"The Advantages and Limitations of Relationship Marketing". Anti Essays. 24 Apr. 2018


APA Citation

The Advantages and Limitations of Relationship Marketing. Anti Essays. Retrieved April 24, 2018, from the World Wide Web: http://www.antiessays.com/free-essays/The-Advantages-And-Limitations-Of-Relationship-381959.html