Faculty of Business Management
Winter Semester 2011
The 4P‘s in Marketing for Fast Moving Consumer Goods (FMCG)
What’s the marketing?
Marketing is the management all the elements of the organizing so that their targets are met by fulfilling the needs of their clients with the appropriate and acceptable combination of product services groups. Organization, its products, which sold the customers may, be manufactures itself or purchased from a source outside the recruiting (from commercial business, factory, retailer etc.)
It is both an “art” and "science" that constant voltage between the the expressed sideof the marketing and creative side …Oneof the shortest definitions of marketing is "to meet profitably." Formal definition of the American Marketing Association: Marketing is an organizational feature and a series of processes for the creation, communication and provision of added value for clients and for to manage client relationships in a way that the organization and its stakeholders will benefit. Marketing management is the art and science of choosing target markets and getting, keeping, and consider expanding clients by creating, delivering and brokering customer value. The social definition of marketing indicates its role in society, which "deliver a higher standard of living." Identification is a social process, to get through the individuals and groups what they need and want through creating, offering, and freely exchanging products and services of value to others. The definition of marketing management was frequently described as "the art of selling products," but the most important part of marketing is not for sale! Selling is just the point of the iceberg marketing. Peter Drucker, one of the leading management theoretician, puts it this way: It is always possible to assume his need to sell something. But the goal of marketing is to make the sale...