They are also able to customize their car with possible features the car model offers. They also could submit a optional finance or lease application. When more companies started to create more of the similar websites, they created more competition for Autobytel. What separates the company and other referral companies are the additional services that they offer during the buying process. The company maintained high
Kathy writes the advertisement material for printing. Marketing metrics is conducted through customer surveys to gauge the success of marketing mix. Market research Market research is vital
One way in which the Automobile Club recruits individuals is to post a detailed description of the job opening in local newspapers. “To encourage more people to respond to your advertisements for open positions, provide as much detail as possible about financial incentives and benefits. Although you might not want to state the salary range outright, you can let applicants know how the salaries offered at your facility rank compared to other areas or comparable institutions” (American Society of Radiologic Technologies, 2010). Another way The Automobile Club recruits is through simple word of mouth. Whether it is friends or people outside of the company people will learn about positions.
In order to do this the marketing department is proposing several events to lure more consumer/store interaction. It is hoped that the consumer will make the events part of the social networking and a source of referrals. The system for developing this strategy is still in development and further research is necessary. As research is ongoing, the competition will also be assessed. A competitive marketing intelligence analysis is necessary because much can be learned from the competition’s successes and failures.
Further I would like to know the co-operative advertising that she intends doing. The display design and the manner in which the product will be shown to customers; I would like to know if the display will match with the advertising layout and them. The next question that I would like to know is the amount of discount the on-package coupon will provide the customer. The next point is that we want to see the trial size that will be used for
In addition to the marketing surveys the company performs, they could also employ secret shoppers, build a stronger online presence, monitor forums and scope out their competitors (Armstrong, 2011). Better understanding of their customer needs and what the competition offers of which Kudler may not is likely to increase Kudler’s understanding of marketing and customer loyalty. Competitors in the local area of Kudler Fine Foods should not be the only competitors considered in the company’s search for a better marketing strategy. Viewing online and worldwide competitors as a threat should be researched to see what each company brings to the market. Kudler would do well in forming a marketing research team and employing a marketing information system to help improve their company’s
It may involve the use of questionnaires, interviews with customers, experiments, and many other approaches (Perreault, Cannon, & McCarthy, 2009, p. 202).” Kudler Fine Foods must perform quality marketing research if they hope to remain successful with their current stores given the local competition from other stores in the area. Market research also includes the process of systematically gathering, recording and analyzing data and information about clients, rivals and the market. Its uses include helping create long term business plans, launching new products or services, fine tuning existing products and services, and expanding into new markets. Market research can be used to determine which additional areas of research are needed for Kudler in the areas of customer satisfaction, and a need based analysis to determine if expansion of a new store is necessary or continued growth and development of existing locations. The customer service satisfaction survey that is currently in place on the Kudler website will help to identify what the customer’s like and don’t like about a minimum number of variables but market research needs to also include other vital information like culture, socio-economic background, health, and other marketing mix elements.
They also ask customers about what they would like to see in their stores or any other items that the company can improve on to make their business more enjoyable. In order for Kudler Fine Foods to keep a competitive edge they need to strengthen their marketing research. The company knows what consumers want know and what they like about their company at the current moment, but the company needs to do some research on business trends and forecasting. Kudler Fine Foods need to use secondary data in order to find this information out. The company needs to see how other companies similar to Kudler Fine Foods did throughout the years.
Understanding Business Research Terms and Concepts: Part 2 Diana Reynolds RES 351 February 6, 2012 Dr. John Kwagyan Understanding Business Research Terms and Concepts: Part 2 Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why. • The objective of this study is to find out the actual reason of the difficulty and to propose new probable solutions or innovative thoughts. – This is an exploratory research design because the researcher collects supplementary data during investigation to produce a hypothesis • A foodstuff producer needs to recognize the demographical figures of public who buy natural eatables. – This is a descriptive research design because the producer is discovering uniqueness to probably generate a marketplace strategy for natural eatables.
compare the sales of the iPad and iPhone to see whats selling the most and how to generate more sales. Human resources- They provide information about staffing and training to proven Apple being over or under staffed which would effect sales and profits. They are also there to see who needs training, how much the training will cost and whether it will be beneficial to Apple to spend the money on training. They are responsible for the number of employees, skills available and the training needs to make sure that the business can operate at its