Vehicle manufacturers are able to increase revenue with the sales of hybrids while increasing production to keep up with the demand. How this translates to a rental car company is as an additional source to supply the demand for these fuel efficient cars. Background Lotus Car Rental Corporation is looking into the feasibility of adding alternative fuel vehicles to the rental fleet. Currently, Lotus offers a wide range of vehicles for rental but is wondering if a demand for more fuel efficient vehicles as rental cars exist. Lotus Rental Car wants to reduce expenses and increase their consumer base by adding new fuel efficient and alternative fuel vehicles to the Lotus fleet if these measures would be profitable.
This can attract customer as they can pay less but get more than what the competition is giving them. 2. What Slogan should Dacia choose for the Duster SUV? What should the slogan focus on? (Word Count: 47) “Powered by Intellect, Driven by everyone The Anywhere Everyday car” Focus is on that this is a car that can be driven anywhere, can be afforded by anyone and that the car is built by the best minds with a great deal of excellence and high standards.
The retrieval set is really important to car companies because it determines whether their newly produced cars will sell well or not. Usually, most car ads only show the car being driven with a landscape in the background. It is hard to achieve the purpose of putting the image into consumers’ minds since they do not stand out. However, 2014 Kia Soul commercial is so successful that it has
This is an excellent headline for an ad because it gets your attention, and gets the point across at the same time. Hyundai is stating that the buyer will get excellent value out of their purchase. They will get a car that, in their opinion, looks like a million dollar car. Another benefit to writing $995,005 out in number form is that consumers will look at it and think that the car is really a good value, a discount of $995,005. Which in perspective to a million dollars, is really inexpensive.
Customers were a primary factor in the success in the Toyota Prius. By identifying the qualities that were important to the consumer, such as fuel efficiency and luxury improvements, Toyota was able to capitalize on the niche market. As there were no major competitors currently on the market, Toyota was able to capture a main hold on buyers who were interested in the hybrid vehicle, and create a demand which exceeded the supply. Other businesses that were involved were the dealers of the vehicles, who went through extensive training to provide the information and customer service to match the quality of the vehicle. In each of the micro environmental factors, Toyota has successfully created a dynamic structure in the introduction of the Prius Hybrid.
There is a very larger price difference between these two classes of cars. What your paying for in an economy car is to get you from point A to point B in a little bit of comfort. In a luxury car you are paying for performance, safety, more advanced technology, and superior design. These qualities are needed for the car to be considered good but they increase the drivers quality, comfort and luxury wherever they are driving. Many economy car companies attempt to replicate the look and feel of many luxury cars.
This group of consumer not only bought the cars, but also exploited more utilities of the car unexpectedly. Thus the Prius benefited from the first group of consumer and gained the reputation. Then Toyota made countless improvements in the second-generation Prius including better looking, more fuel efficiency, more room and luxury equipments. Apparently, the second-generation Prius successfully made all types of consumers to be interested like people who pay attention to the environmental protection. Therefore the Prius had been consolidating its status as the dominant green car in the world, even the other green car with the different brand nameplates as BMW could not exceed it.
It is recommended that Porsche focus their marketing efforts on a specific, high-income audience. This will allow them to stay consistent with Porsches global marketing efforts. Also by doing so, Porsche will have increased profits due to sales
Tesla, Inc. Address: 3500 Deer Creek Road, Palo Alto, CA 94304 Website: https://www.tesla.com/ Sector: Consumer Goods Industry: Auto Manufacturers Stock: TSLA (NASDAQ) Employees: 17,782 Age: 14 years Mission: Tesla’s mission is to accelerate the world’s transition to sustainable energy. Vision: Tesla was founded to prove that people didn’t need to compromise to drive electric – that electric vehicles can be better, quicker and more fun to drive than gasoline cars. Values: Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better. Key Executives Elon Musk (CEO, Product Architect, Chairman, and Co-Founder): Elon Musk is a South African born Canadian American business magnate,
Since mid-90s, the trend shifted towards greener vehicles and new research and innovative vehicles became the mantra of the industry. Many prototypes of electric powered vehicles were introduced and almost all manufactures introduced their own hybrid vehicles that run on gasoline as well as electric power. Currently the car market is evolving into a more consumer and environmental friendly with new advanced inbuilt facilities like GPRS, Use of Expert Systems, Fuzzy logic etc. The R&D involved has translated to greater sunk costs for all the companies and competition is intense between the companies to stand out in the crowded car market. Through the introduction of newer cars with newer technologies, companies are focusing on higher marginal revenue and lower marginal cost of production.