Tesco Plc Essay

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Marketing and Strategic Analysis of Tesco PLC 1.0 Introduction This study was conducted to obtain understanding about the global retailer of the grocery and general merchandise; Tesco Private Limited Company. This report consists of marketing analysis of the company. In order to obtain the specific information about the company different marketing frameworks were analyzed. The chief ones among them are SWOT analysis, PESTEL analysis, and Porter’s Five Forces Analysis. The market position of the company was analyzed with the help of a number of strategic frameworks including analysis of Porter’s Generic Strategies, Bowman’s Clock and Ansoff Matrix. On the basis of the marketing and strategic framework analysis, conclusions were made and the future outlook for the company was devised. 2.0 Background of Tesco PLC Tesco Private Limited Company (PLC) is a retail company that specializes in the grocery and general items retailer-ship. Among the top retailers in the world, the company, as per its revenues, holds third position as a retailer in the world (Potter, 2011). According to Deloitte (2010) it is also among the largest companies by profit in the world and it currently holds second position in the list of companies that generates highest profits. The company has a wide network of operations in large numbers of countries across the world including Asia, North America and Europe. In UK which is the center of its origin, it has over 25 % market share and is a market leader in the UK as well as in other markets like Malaysia, Thailand etc. (Tesco, 2011; Tesco Facts Sheet, 2011; Finch, 2010). Jack Cohen laid the foundation of the company in early nineteen century and first store was established in 1929. The company stocks are traded in the London Stock Exchange under the symbol TSCO. It operates in the diverse business segments in retail industry including

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