Technological External Business Environment

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Table of Contents 1.) ABSTRACT 2 1.) INTRODUCTION. 2 2.) TECHNOLOGICAL FACTORS AFFECTING AUTOMOBILE BUSINESS. 3 3.1) Research and Development (R&D) 3 3.2) Automation 4 3.3) Opportunities to Automobile Business 4 3.4) Threats to Automobile Business 6 4) CONCLUSION. 6 5.) APPENDICES (REFLECTION ON GROUP WORK) 7 6.) REFERENCES AND BIBLIOGRAPHY 7   1.) ABSTRACT The technological environment has become a great inclination in the operation of business activities; it has increased efficiency and effectiveness of business systems and also improved the organization operation within the business environment. (Geoffrey Elliot and Susan Star kings, 1998 pg 205).This report will focus on how technological change in the globe play an important role in the automobile businesses and also how it affects the business operations .The report approach will be of researching on some automobile industries operating in Malaysia such as PROTON Company in relation to TOYOTA Company in Japan which has most competitive brand in the world. 1.) INTRODUCTION. The term technology can be defined as the application of a given knowledge and abilities to come up with and use materials, processes, and products. (David. N, 2004) ,The Internationalisation of markets, and technical Integration of professionals and the brisk change in technology rate make Automobile industries like Toyota and Proton to organize themselves in research and development (R&D) facilities, as the various authors argue that R&D activities are the keys to future success to be kept in home base for security reasons (Giuseppe.C,2001) Not only the R&D should be taken into account, but also in the matter of efficiency and market purpose or Demand and Supply to be stable, the automation plays a great role in the automobile organization which this can be put as capital intensive technique, the main purpose

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