Taylormade Golf Essay

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We love to make golf clubs. This is a Taylor Made belief shared by all our employees. The reason we love to make golf clubs is that our values revolve around innovation, caring and being balanced. We love product innovation and the search for building better drivers, fairway woods, irons and putters. Innovation is respected and valued by not only R&D and marketing, but by all our employees. Golf is a continual quest for improvement, for that one perfect round. At Taylor Made we have that same quest for improvement and perfection in all our clubs. Company History: The second largest manufacturer of golf clubs in the United States, Taylor Made Golf Co. designs and markets a complete line of clubs for men, women, and children, as well as golf accessories and golf bags. Taylor Made scored its initial success with its first product, metal drivers, which debuted in 1979 and subsequently dominated the golf market. With its focus on research and development and aggressive marketing, the company grew to be the second largest U.S. golf manufacturer by the mid-1990s, a ranking attained because of the popularity of its Burner Bubble drivers, introduced in 1995. In 1997 Adidas AG acquired Salomon, Taylor Made's parent company, thereby creating Adidas-Salomon Group. Taylor Made was organized as a wholly owned subsidiary of Adidas-Salomon Group. Headquartered in Carlsbad, California, Taylor Made had operations in Japan, Great Britain, New Zealand, and Canada. Origins of an Innovator Taylor Made was founded by an entrepreneur named Gary Adams, who spent as much time as he could playing golf. His entrepreneurial creation was predicated on his greatest passion, a company with foundation that rested on a singular innovation that became a golf industry standard. That product, the Taylor Made Metalwood, changed the face of golfing across the globe. During the seven centuries

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