Tata Nano Essay

1987 Words8 Pages
Contents Introduction: 1 Idea Generation and Idea Screening: 2 Concept Development and Testing: 2 Marketing Strategy Development: 3 Business Analysis: 4 Product Designing and Development: 4 Product Testing: 6 Commercialization: 7 New Product Development of Tata Motors (Tata Nano) Introduction: The Tata Nano is a city car manufactured by Tata Motors. Made and sold in India, the Nano is the cheapest car in the world today. Before it went on sale, a price of 100000 (US$1,800) was widely advertised. Since its 2009 debut, the price has increased; while the Nano remains the lowest-cost four-wheeled passenger vehicle in India, it is significantly more expensive than a motorcycle, a popular means of cheap transport in the country. It is an inexpensive, rear-engine, four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. Tata Motors began selling its "one-lakh car" in March, 2009.The cheapest car in the world today, though the price continues to rise due to increasing material costs, it is an exemplary example of Gandhian engineering, a concept involving deep frugality and a willingness to challenge conventional wisdom. In 2008 the Financial Times reported: "if ever there were a symbol of India’s ambitions to become a modern nation, it would surely be the Nano, the tiny car with the even tinier price-tag. A triumph of homegrown engineering, the $2,200 (€1,490, £1,186) Nano encapsulates the dream of millions of Indians groping for a shot at urban prosperity. "Homegrown engineering" is a relative term here as much of the systems and parts used in the Nano may not have been developed or produced in India. The nickname, "one-lakh car" is due to the Nano's low price point, near 100,000 (one lakh rupees). Idea Generation and Idea Screening: * Due to increase in the accident of motorcycle.

More about Tata Nano Essay

Open Document