Tanglewood Case 1

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Nathaniel Anderson Tanglewood Case #1 Tanglewood Case 1 Introduction Tanglewood is a chain of general retail stores featuring items such as clothing, appliances, electronics, and home decor. The company operates in the moderate price niche, targeting middle- and upper-income customers. Tanglewood’s strategic distinction is an “outdoors” theme, with a large camping and outdoor living section in every store. The store also distinguishes itself by its simple, elegant, and uncluttered design concepts for the store and their in-house products. It was founded by two best friends in 1975 by Tanner Emerson and Thurston Wood and later renamed their store chain to Tanglewood in 1984. Initially it operated as a single store and as years went by, as the business developed from 1975 to 1984, the business had grown substantially with a strong base of employee participation, customer satisfaction, and profitability. The company grew to other parts of America has today has a total of 243 stores open in the states of Washington, Oregon, Northern California, Idaho, Montana, Wyoming, Colorado, Utah, Nevada, New Mexico, and Arizona. Staffing Levels 1. Acquire or Develop Talent According to the text, if Tanglewood wants to achieve a full acquisition strategy then Tanglewood is going to have to acquire new talent. This seems to be the best strategy for Tanglewood because it is already evident judging from the case that there is an inconsistency in management styles between the original stores and the newly acquired stores. The argument for acquiring new talent is that new employees hit the ground running and are at their peak the moment they arrive. This is the kind of performance Tanglewood needs during and acquisition

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