Identification of business strategy/goals Even though Tanglewood offers pretty much the same merchandise as other retail chains, they focus on offering a more quality product than what could be found at discount stores. Their stores have a more designer appearance that appeals to their middle to upper-income clientele, and offering quality products at moderate process all while providing excellent customer service keeps the customers coming back for more. The natural look that derives from the outdoors theme of the stores is further accentuated by the use of the store’s own brands of merchandise which can be found throughout the store. Online shopping is available through the company website, with in store pick-up availability and low-rate shipping. The company is looking to consolidate its current management strategy which is comprised of both the corporate and store level components.
Employee Autonomy: By staying with the prevailing culture of the company, the employees were able to do their work that suited the environment. The managers of the stores were appointed for the most appropriate stores based on the evaluation of their skills and they had a sense of job security as they knew the company cared for them. The company business is mainly in the fast fashion category in which there is high variation in demand due to changing customer
The program was created to support Timberland’s product line to make it more appealing to women (Nelson & Quick, 2011, p. 73) . The CSR strategy responds to ethics through the Path of Service program which provides employees paid time off to volunteer within the community. It responds to globalization through the Code of Conduct which “helps to ensure fair, safe and non-discriminatory workplaces around the world and to create a positive change in
You have received a brief from the HR manager asking you to produce a booklet/report for the college's business courses. The booklet should ‘describe the recruitment documentation used in a selected business’ for a specific job role. You must describe the following areas and give examples of documentation: 1. Person specification (Suitably skilled staff) 2. Contracts of employment 3.
Nathaniel Anderson Tanglewood Case #1 Tanglewood Case 1 Introduction Tanglewood is a chain of general retail stores featuring items such as clothing, appliances, electronics, and home decor. The company operates in the moderate price niche, targeting middle- and upper-income customers. Tanglewood’s strategic distinction is an “outdoors” theme, with a large camping and outdoor living section in every store. The store also distinguishes itself by its simple, elegant, and uncluttered design concepts for the store and their in-house products. It was founded by two best friends in 1975 by Tanner Emerson and Thurston Wood and later renamed their store chain to Tanglewood in 1984.
Attached is her websites fact sheet in attachment A (www.buildabear.com, 2012, Pg.1). Her customers have social needs for belonging and affection. They also have individual needs for knowledge and self expression. Maxine Clark has met these needs by creating a company that thrives on a community feeling store where customers can create their own friend that they can cuddle and play with. The store has a social make up that people enjoy the activity of going to the store and creating the bear just as much as the product they are buying.
Their vision is to be the leading provider of crafts for customers of all ages. Their values include: a supportive, open work environment that promotes teamwork and creativity; appreciation of our employees and what they bring to the table; meeting the expectations of all our stakeholders, including employees, our communities, and our investors; utilizing sustainable principles and practices aimed at meeting the needs of the environment, all members of society, and our clients. SWOT Analysis Below is a brief summary of the highlights of the SWOT analysis the company has conducted. STRENGTHS • Appealing, well-designed stores • Fun, hip advertising • Quality merchandise • Helpful associates • Promotional events that increase store traffic OPPORTUNITIES • Customers would shop online for many items. • Customers want craft classes and informed sales associates.
Hubspot Case Case study analysis - Spring 2015 Analysis (5C’s) Company: For large and small businesses Hubspot offers a complete inbound marketing solution (package) that unlike the competition not only enables the business owners to attract and qualify their customers but also helps to convert them into paying customers using Hubspot’s user-friendly interface at a low cost. Strengths - Complete start-end inbound marketing package -Ease of use, narrow learning curve, low cost, high efficiency -World class customer service (available even at off hours) - No need of IT staff to get started (on demand software) -Teach customers how to be expert in using the Hubspot tool | Weaknesses -Cost to acquire Marketing Mary too high ($5000) -Closing of sale takes 30-45 days from point of initial contact -Customers cancelling subscription after initial burst -Required to spend 10hrs/week to make most is a lot for small businesses -Contrary to above not enough time spent by some customers to make the most of it | Opportunities - There are ~ 2.2M businesses still to be tapped -Gain market share in all three aspects of inbound marketing -Be like the salesforce of marketing | Threats -Consulting firms and software companies getting good traction in competitive field -High volume of customers to weed out -Diverse set of customers present a product offering and pricing dilemma | Customer, Context & Climate:
It is able to meet the safety needs as well because Patagonia has a 25% turnover rate with is 19% lower than the national retail average, therefore it leaves its employees feeling safe. It meets Maslow’s social need by hiring people who are alike in the fact that they have a real passion for the outdoors and the environment. This gives the employees something to bond over. They feel as though they belong in the company and this is an important part of the social need. Finally Patagonia meets the 4 tier of Maslow’s hierarchy of needs by allowing to employees to work toward something they care about which provides them with a level of self-respect and the respect of their coworkers who are just as passionate about the same causes.
And these types of goods and services that made Carrefour a successful business. Carrefour offers a combination of products from Carrefour goods to other brand goods. Carrefour offers food, electronics, house tools, school utensils clothes and many other things such as furniture. Carrefour offers everything a human need for daily living and usage. The thing that attracts costumers to Carrefour is that they are easy with dealing with costumers as anything is broken or not working you can just return it back and they’ll replace it or give you a refund.