What is the key factor that makes Lush successful in the UK? Introduction Lush is a cosmetics retailer in the United Kingdom which manufactures and sells products related to cosmetics. It is known for its handmade pattern as well as the use of fresh ingredients. At first, Lush was only a small store set up in Poole, England in the 1970s, but it soon developed into one of the most successful UK companies in decades. By now, Lush has over 900 stores, located in more than 50 countries worldwide (lushcountries.com, 2014).
jimmy Blue Nile Case Analysis Five Forces Analysis Azul River Back Ground: Blue Nile is the world’s largest online jewelers who does business in 40 International markets and are based in Seattle Washington. Their plans are to continue to be the premier specialty retailer of jewelry by offering consumers high quality products at compelling values through an empowering online shopping experience. Model of Analysis: Five Forces Analysis Problem: Blue Nile is losing market share along with its competitive position in online jeweling industry due to the amount of competitors. Recommendation: To improve Blue Niles competitive position they should continue to seek growth globally and also possibly think about entering the brick and mortar jeweling world with a new innovative business model that resembles their online outfit. Analysis: Corporate: Look into expanding even more globally and even the possibility of entering the “brick and mortar” industry.
Dominating food and grocery retail market by almost three-fourth of all sales accounted, Tesco cemented its place to be largest retailer in UK. This case study brings into lime light the factors that contribute to growth, strategic analysis on options existing, evaluating business strategy and there by generating loyalty as a competitive advantage over other major players in retail segment. Broadly speaking the success of Tesco lies in creating multiple sub brands under a single brand creating a product value chain building on customer knowledge that has been unrivaled over years. After 1995 Tesco’s strategy remained transcendental, as it became UK’s largest retailer leaving behind Sainsbury’s by focusing on strength to strength and there by widening its horizon in terms of stores, products and service(The Guardian). Its strategy to develop a three tier branding system also made Tesco closer to mass marketing environment.
Williams-Sonoma is a leading company that sells specialty products for the home. They use several strategies to maintain a competitive advantage in the market. They currently have 522 retail stores in 42 states and Washington DC. (“Internet Mini Case #6” n.d.) The company has experience a great deal of growth and currently obtains roughly 60% of sales from the retail stores and 40% from the direct to customer sales. (“Internet Mini Case #6” n.d.) Williams-Sonoma leadership had the vision to understand that e-commerce is an avenue of sales that cannot be avoided.
Office Depot is currently a member of the Responsible Purchasing Network; it is an international network of buyers dedicated to social responsibility. B. Competition Office Depot is the world’s second largest supplier of office products. Its competitors are Staples (number one supplier of office products), Office Max, Wal-Mart as well as other specialty retail stores. Staples’ is the world's largest office products company.
Firstly, most of its supercenters are about 185,000 square feet and offer a plethora of groceries, electronics and other consumer goods at prices that are rarely matched. Its wholesale brand, Sam’s club, offers customers conveniences such as parking and large “warehouse-like” shopping spaces with high ceilings. Besides, an efficient logistics’ system, Walmart, because of its size, has the ability to eke out the lowest prices from its suppliers, while simultaneously encouraging its suppliers to innovate new products and produce those products in large volumes. So, on a macro level, Walmart seems to have the correct strategy in the United States as far as promotion, price, product and place are concerned (4P’s of marketing). One of the main reasons for Walmart’s lack of success in other countries is in trying to impose American values, cultures and shopping habits in other countries.
The innovative technology of having such comfortable material in so many different colors that can last long enough is what was advantageous for this firm at the beginning of its business. They achieved a huge success in the US footwear with around $49.3 billion in annual sales. They expanded their market and their production went global by owning manufacturing plants in Mexico and China and distribution centers in Japan and Netherlands. Even though crocs were popular in the US but actually more than half of the production was sold outside the US. Just like any other trend, this fashion had to come to an end.
(A) Identify and analyse Tesco’s current business strategy Tesco is one of the largest retailers in the world by revenues ($94,185 BILLION), just after Wal-Mart and Carrefour. Their goals are to improve value (Shareholder) and loyalty (Clubcard) for their customers. Tesco’s strategy in the UK market: i) Core UK Business Tesco has established supremacy in the United Kingdom; the keys’ factors of their success are characterized by the quality of their products, price and their strong relationship with their customers. ii) International strategy Tesco’s international expansion strategy has also been successful; they have stores in 14 countries across Europe (Czech Republic), Asia (China...), and North America (USA…). The
Moreover IKEA is known for its modern architectural designs on various types of appliance and furniture, often associated with a simplified eco-friendly interior design. So I think IKEA’s value proposition emphasizes high-quality furniture at affordable or rock-bottom prices. • What kind of marketing management orientation does IKEA have? Today IKEA is leading home furnishings brands with more154 stores in 22 countries and serviced 286 million customers a year. The more comprehensive marketing management is necessary for IKEA.
EUR. In fact in the last view years Desigual had tremendous success and was able to increase its turnover from 8 Mio EUR in 2002 to 440 Mio in 2010, which is an impressive growth. One of the main reasons for this success have been the opening of the first own brand store in 2002 in Barcelona and the further expansion of number of stores up to 250 till 2010. Desigual is already present in 72 countries such as Germany, Italy, UK, France and US, but the home market Spain in still the most important market with the highest turnover rate. However compared to companies such as Inditex, Mango or H&M, Desigual is still a very small company with a market share - for example in the Spain market - of approx.