Swot Analysis on Jobstreet.Com Pte Ltd

1795 Words8 Pages
Introduction Inaugurated in 1999, JobStreet.com Pte Ltd is the Singapore operations of JobStreet Corporation Berhad, a public-listed organisation founded in Malaysia in 1995. It is the leading online job board in Asia Pacific, offering a comprehensive suite of recruitment services to both employers and employees alike (JobStreet.com, 2011). This report details a SWOT analysis conducted on JobStreet.com Pte Ltd. Strength JobStreet.com Pte Ltd has evolved over the years to transcend over its closest competitors, becoming the most preferred online recruitment vendor in 2012 among HR practitioners (jobstreet.com, 2013). In addition, it is also the most popular job site in Singapore according to Google Trends and Alexa. These accolades give JobStreet.com a clear competitive advantage over its competition, although it would be imperative for the company to sustain this advantage over a long period of time to create significance in the market place. Wheelen and Hunger (2012, p.188) cited durability and imitability as the two determining factors for sustainability of an advantage using resources. The company leveraged on this competitive advantage by offshoring its telesales division to Kuala Lumpur, Malaysia, to lower labour cost so they could expand the team and cover more grounds. Majority of Singapore companies are small and medium enterprises. With a bigger team to penetrate this huge market, JobStreet.com Pte Ltd was able to reach out to more customers in a shorter time while maintaining low labour cost. This strategy has undeniably allow the company to gain a competitive advantage over its competitors (Noe et al, 2010, p.207), whose entire sales force is based in Singapore where labour cost is high. Weakness Marketing decisions are made centrally by Chief Marketing Officer's office based in Kuala Lumpur. The local marketing team has little influence over the

More about Swot Analysis on Jobstreet.Com Pte Ltd

Open Document