Swot Analysis on Hypermarkets

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Introduction SWOT is commonly used as part of strategic planning and looks at: • Internal strengths • Internal weaknesses • Opportunities in the external environment • Threats in the external environment SWOT can help management in a business discover: • What the business does better than the competition • What competitors do better than the business • Whether the business is making the most of the opportunities available • How a business should respond to changes in its external environment | |Positive factors |Negative factors | |Internal factors |Strengths |Weaknesses | |External factors |Opportunities |Threats | The key point to remember about SWOT is that: Strengths and weaknesses • Are internal to the business • Relate to the present situation Opportunities and threats • Are external to the business • Relate to changes in the environment which will impact the business Using SWOT analysis There is no point producing a SWOT analysis unless it is actioned! SWOT analysis should be more than a list - it is an analytical technique to support strategic decisions Strategy should be devised around strengths and opportunities [pic] History of SWOT Analysis What is SWOT? is that there is no simple answer, and one needs to demonstrate a little academic wisdom in that nobody took the trouble to write the first definitive journal paper or book that announced the birth of SWOT Analysis.There are a number of contrasting, if not contradictory views on the origin of SWOT. Here are a few of the leading thinkers on the

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