They carry approximately 32 million passengers a year. They have to focus on a variety of goals and objectives for both short and long term survival in the competitive global market. Their aims, objectives and goals are to maximise profit in the long-term by focusing on improving and maintaining outstanding customer service, becoming the world’s leading premium airline and gaining competitive advantage. They have a goal of transforming British Airways into the world's leading global premium airline which requires meeting the rising expectations of their customers. Their investment in their staff, fleet and facilities ensures they provide the very best in customer service.
This will achieve the goals of the company by increasing occupancy rates and business travellers. The constraints placed on the company will be achieved. Return on Investment is greater than 15% and operating profit % of revenue will be greater than 11%. GR has a good reputation and skilled management team which will make this a smooth transition. The current locations are great to make this move as they reside by the airport and will target the business travellers.
Based on the book when there are competitive markets such as airlines, a company certainly needs to look at costs and revenue very closely. (Brickley, Smith, & Zimmerman, 2009, p. 180) In this case I believe that the flights from San Francisco t Washington DC should be discontinued. Even though United Airlines is a large company and profitable if they continue these flights in the long run they will lose money. The other option that they would have would be to increase the fares to cover those costs, but since the airline industry is a competitive market people are more likely to go with a lower cost airline. The first thing the airline must do is look at the firm supply.
There are several options available for customers to choose in this industry because the standard product and service are in this industry, so customers are more care about the price. And also the Internet makes customers research cheaper flight much easier than before and switching cost is low. The threat from substitute is high. Numerous options for customers can instead airlines, such as trains, buses, boats, and personal vehicles. Customers usually desire a cheaper way to travel if there are many options for them.
First, it defines what BAA is and presents those stakeholders of BAA. Then, it considers arguments, positive sides for each stakeholder and identifies where there are conflicts or common interest between the stakeholders. Finally, it explains which stakeholders are most important from the impacts that have identified. In terms of passenger numbers, Heathrow Airport is the busiest international airport in the world. Besides, one of the stakeholder-rich environments is airports.
ARTICLE REVIEW ON WESTJET WestJet and WestJet Vacations named top brands in national study WestJet was founded in 1996 by Clive Beddoe. WestJet is Canada's most preferred airline, offering scheduled service to 81 destinations in North America, Central America and the Caribbean. Powered by an award-winning culture of care, WestJet has pioneered low-cost flying in Canada. As westjet is nationally recognized on top,it has more than 8,600 WestJetters across Canada and now they a planning to launch a low-cost regional airline in 2013. WestJet strives to be one of the five most successful international airlines in the world.
Easy jet is the largest air line in terms of passengers volume – ‘59 million’ (Easy Jet corporate media file, p.3) in UK and internationally across 30 countries with flight scheduled services of ‘600 routes’ as well as the fourth largest short-haul carrier in Europe with a market share of ‘8%’ (Easy jet annual report, 2012, p.12). In order to promote efficient service to customers, they introduce speed boarding that gives passenger’s greater choice over their seat arrangements. Furthermore, the volumes of passenger’s turnover have increased their financial performance to ‘£317 million’ (p.9) profit before tax and after tax of ‘£255 million’ (p.19). Their annual report can be assess at http://2012annualreport.easyjet.com/downloads/PDFs/Full_Annual_Report_2012.pdf and http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/content/press-info-kit.pdf a. Table: The vocabulary of strategy in Easy jet airline (2012 annual report) Term Definition Example (including why chosen and evidence Mission Overriding purpose in line with values or expectations of stakeholders Their mission statement is to ‘leverage cost advantage, leading market position, and brand to deliver point-to-point low fares with operational
In the field of social and cultural: Indian cultural products, from fashion to Bollywood film arts, are more and more popular in the international arena. Technology areas: increased online trading / e-commerce in favor of self-branding, making India Internet users continues to increase. Natural environments: India has a cheap and convenient international maritime freight and long-distance trains. In global art-related market, due to good sales performance, artists strive to create more and better works of art. Negative: Kind of Profiteers will be at a lower price to buy local art goods sold at a higher price abroad, it makes a huge difference prices between in Indian art of local and international market.
Planes are now more efficient, larger and air travel is now cheaper which increases the number of customers. There are now two types of flights; full service carriers which the food and drink is included, and the low cost carriers which are the budget airlines and you can pay for just your seat and have to pay for luggage and food which is not included. The increase in budget airlines has made it more accessible for people to be able to fly. The internet has also increases the growth of air travel as you can now book a flight from your home/mobile, which increases the chance of having an impulses holiday. Containers are can be easily transferred from one transport to a different form.
Increased Profit Opportunities Company S will also increase dealership motivation by providing additional profit opportunities. This includes providing the dealerships with marketing and advertising and sales promotions, as well as offering the dealerships credit terms on their product purchases. Through these opportunities, Company S will strengthen its relationship with the dealerships. Again, the disadvantage is through an increased cost to the company by means of advertising dollars and carrying credit terms. 3.