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Swot Analysis Of F n N Company

  • Submitted by: cecelia93718
  • on March 17, 2012
  • Category: College Admissions
  • Length: 1,135 words

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Below is a free excerpt of "Swot Analysis Of F n N Company" from Anti Essays, your source for free research papers, essays, and term paper examples.

Based on the researcher, the internal strength of the F&N Company is it is an extremely recognizable company. Popularity is one of its superior strengths that is virtually incomparable. F&N is known very well worldwide. It's branding is obvious and easily recognized. Things like, logos and promos shown on t-shirts, hats, and collectible memorabilia. Without a doubt, no beverage company compares to F&N's social popularity status. Some people buy F&N, not only because of its taste, but because it is widely accepted and they feel like they are part of something so big and unifying. At the other end of the spectrum, certain individuals choose not to drink coke, based solely on rebelling from the world's idea that coke is something of such great power. Overwhelming is the best word to describe F&N's popularity. It is scary to think that its popularity has been constantly growing over the years and the possibility that there is still room to grow. If you speak the words ‘F&N’, it would definitely be recognized all around the world. Money is another thing that is strength of the company. F&N deals with massive amounts of money all year. Like all businesses, they have had their ups and downs financially, but they have done well in this compartment and will continue to do well and improve. The money they are earning is substantially better than most beverage companies, and with that money, they put back into their own company so that they can improve. Another strength that is very important to F&N is customer loyalty. 80% of their profit comes from 20% of their loyal customers. Many people are extremely loyal to F&N. It would not be rare to constantly find bottles and cases of a product such as F&N drinks in a house. It seems that some people would drink F&N religiously like some people would drink water and milk. This is an improbable feat. Customers will continually purchase these products, and will probably do so for a very long time. If two parents were avid F&N...

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