Swot Analysis Lenovo

1021 Words5 Pages
Backgroud Lenovo is a personal technology company that is securing its name in the market for many of products such as laptop and other common technological tools such as their servers, workstations and mobile internet devices. Currently, this $21 billion dollar company serves customers in over 160 different countries in the world and is climbing the charts. Currently, Lenovo ranks as the world’s fourth largest PC vendor. This is a very large company that has proven popular in the stock world as well underneath the codes of 992 in the Gong Kong Stock Exchange and LNVGY in American Depositary Receipts.. There are 9,995,161,897ordinary shares as of March 31, 2011 that have been sold with basic earnings of 2.84 cents per share and is continuing to rise. It also captivates 10.2% of the worldwide market share. Strengths Lenovo is a strong company because they have established quite a large customer basis. Most notably is their strong sales position in mainland China that leads to over 90% of their currently market sales. This makes them the current market leader there. China has a large population, so the more that people are seeing Lenovo computers; the more apt an overseer would be to purchasing one of their own. This is what is helping their industry grow. Lenovo also has fairly low production costs as compared to other big name companies that make similar products such as Apple or Microsoft. However, these low production costs lead to a cheaper price at the store and this is what is helping to really sell Lenovo products. Consumers want a product that will work for a decent amount of time before needing to be replaced and they want it at a price they can currently afford. Since not everyone can afford to buy the latest and greatest Apple product each and every time a new one comes out, they will look for a viable route to take. Lenovo has proven to be helpful
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