Strong financial performance and position – Colgate-Palmolive has upheld top position over competing companies due to products and performance. For the past five years, Colgate has increased and decreased prices as well as flooded developing markets in order to succeed in a stationary oral care market in the United States. As a result, Colgate has held a Top 10 position in BusinessWeek's best-performing companies.
Strong reputation – Over the years, Colgate-Palmolive has held a strong reputation with consumers for their oral hygiene, personal care, household, and pet nutrition products. Reputation and the word of mouth increase sales.
Diverse business operations – Colgate-Palmolive has established relationship with multiple suppliers and contract manufacturers globally. This ensures a continual and reliable source of supplies.
Colgate planning initiative – Colgate-Palmolive strives to take the initiative to plan and innovate to increase the success of the company.
Focus on educating professionals and consumers – Colgate offers free Continuing Education (CE) credits for dental healthcare professionals. Such CE credits can be obtained through courses offered on their website. Colgate also offers patient education material and brochures in which dental professionals can request and give to their patients. Dental professionals can also request samples of Colgate products to give to their patients.
Focus on innovation by offering diversity in products – Over the years, Colgate-Palmolive has increased the diversity in products offered through examining the needs of their consumers. Colgate offers multiple toothbrushes and toothpastes. Toothbrushes include the Colgate Total, Colgate Total Professional, Colgate Max White, Colgate Wave, Colgate Navigator, Colgate Plus, Colgate Motion, and Colgate Extra Clean. The newest addition is the Colgate 360°, which is also offered in a sensitive brush. This brush also offers a tongue...