Swot Analysis

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SWOT Analysis A SWOT analysis is a method for analyzing a business, its resources, and its environment. SWOT is commonly used as part of strategic planning and assesses: • Internal strengths • Internal weaknesses • Opportunities in the external environment • Threats in the external environment SWOT can help management in a business to discover: • What the business does better than the competition • What competitors do better than the business • Whether the business is making the most of the opportunities available • How a business should respond to changes in its external environment The result of the analysis is a matrix of positive and negative factors for management to address as shown below: Positive Factors (can be controlled) Negative Factors (can be controlled) Internal Factors (tend to be in the present) Strengths Weaknesses External Factors (tend to be in the future) Opportunities Threats Business plans would usually include an analysis of the strengths, weaknesses, opportunities, and threats (SWOT) a company might face. In order to conduct a SWOT analysis of our restaurant, we would have to examine both positive and negative factors that would potentially influence our business. A SWOT analysis would possibly start with an analysis of any strength. Many times, this is an easier component of the examination. This usually includes the reasons for starting the business; in this case, the restaurant. A great location, exceptional customer service, and a special or unique offering are all possible strengths to include in the analysis. An examination of weaknesses should also be included. These are things that do not necessarily result in disaster for the company, but they are areas that should usually be improved. Many times, the weaknesses are things you have the ability to change or work toward changing, improving the business in

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