False advertising is also another unpleasant practice that fast food companies use to lure in costumers. Some of these practices include no warning labels on advertisements like there are on dangerous things like tobacco and confusing labels on food served that lead customers into eating more calories than intended. David Zinczenko advocates that it is some of the fast food companies fault for the decline in America’s general health. At the end, David chooses not to complain about the legalities, but instead encourages us to let the justice system do its work. In the article David Zinczenko discusses “Shouldn't we know better than to eat two meals a day in fast-food restaurants” we the people of America should know by now that it is
The business problems to be solved will include a restaurants need to improve operation efficiencies, reduce cost, decrease customer wait and sit times, increase customer satisfaction, and have real-time performance monitoring. Although Jade Asian Restaurant has received press accolades, their business has issues need to be addressed immediately. Jade Asian Restaurant had been a popular Chinese cuisine destination for the first couple years after its opening. In the past few years, the popularity has decreased due to its inefficiency in service and food
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
Virtual Organization: Kudler Fine Foods FIN/370 Kudler Fine Foods is an exquisite food company who sells a huge selection of the freshest ingredients as well as any necessary equipment used to make a gourmet meal. Kudler has three locations, and they serve the metropolitan area of San Diego. Each location provides services that range from a European style Bakery to a large selection of wine. It is a business currently held privately. However, they are anticipating and wanting to grow and expand their operation, as their desire is to become wealthy far beyond what they can imagine or dream.
The third thing that they do an excellent job at doing is researching their future growth. Recently QuikTrip has dedicated much of its resources to improving the stores ability to produce food on site. They have designed a new and improved store that they call a "Gen 3" and it includes a full service counter that provides customers with soft serve ice cream, hot pretzels, and a variety of coffee and fruit drinks. They have realized that not only is the margin that they make on these types of items much larger than that of gas, but by offering these items that the majority of their competitors do not they are attracting more business. The new store design is very appealing to people because it has a lot more to offer, the feedback has been so positive that they have made plans to only build Gen 3 stores from now on.
Case Solution: Continue with the "Buzz" marketing campaign. Justification: Kayem Foods Inc, a privately held meat processing company has almost 100 years of experience and success as a processor and distributor of delicatessen meats, hot dogs, and sausage. Their years of experience in the industry establishes Kayem as a rival competitor and company that can steal market share. The fact that Kayem has almost 100 years of experience also means that the company has learned from past mistakes but also has documentation of their successes and triumphs. I would recommend Kayem Foods, Inc. to continue with the "Buzz" marketing campaign because the Buzz marketing campaign for Al Fresco was an overall success.
Pricing is what really brings the bulk of customers to purchase the product. There are times that a client is interested in a particular product, but because is to high they do not purchase. Now there are other occasions that even though the price is high, the service is fantastic, so customers preferred to pay extra just for that good service. Kudler Fine Foods is that case, they offer valued services instead of discount and so far that program works for the
Gourmet food is more expensive to purchase, than food at a regular grocery store. A gourmet specialty shop has higher fixed costs. Since there are no food preservatives in the food sold there, there is a high turnover rate for food expiration dates. The product waste potential is high, and ordering needs to be constant. An automated ordering system will help with this issue, as well.
Planning for the future of the company requires mangers to think logically and make decisions that will help the company reach its objectives. This management function needs to be updated continuously because the market is constantly changing and the company needs to keep up with the market and for the company to be successful. For Kudler Fine Foods Kathy Kudler owner of the company is at the strategic level of the company planning the future of Kudler Fine Foods. Kathy Kudler’s frustration of traveling everywhere to get ingredients for her gourmet cooking she came up with a successful company. Her vision for the company has made the company so flourishing in the short amount of time it has been business.
The company is also operating more effectively than its competitors based on management procedures, including a continuously improving quality and internal controls system. Whole Foods is also educating consumers about healthy eating and the benefits of natural and organic products. This strategy is accompanied by the company’s goals of reducing prices and costs while growing its own brand. The company’s effective strategies resulted in 2012 being the best year in the company’s 32 year history and a very positive market view on the company. Based on the complete financial statement analysis of the company, it is a reasonable prediction that Whole Foods Market, Inc. is going to remain in the position of a market leader