Swatch Group Essay

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Swatch Group is a publicly traded limited company that produces Watches and accessories. It was found on 1983 by Nicolas Hayek, and its headquarter is in Biel, Switzerland. The Beginning and History Of Swatch Company After the Swiss watch industry gone through the midst of its worst crisis in the mid-seventies. The Swiss watchmakers realized the they need to change their business model to fit into a new global market place. It didn’t concern the market but also the infrastructure of watch manufacturing. For them to be able to compete on the global level they had to improve their technology and design the products that would to a new market. Compete with other company regarding the quality and cost. The internal reorganization types that were used by the Swatch Company in the 1980s gave the company its world value leadership, however with the time they were not keeping up with the challenges of flat sales and going below the previously achieved levels. This was due to an increasing competition for Swiss watches in the new and existing markets. Swatch is conceives as the largest and most strong watch company in the world. Swatch was considered as an inexpensive, and good quality watches with quarts accuracy, water resistance, with a one-year guarantee. The company had to put a lot of effort to reduce cost and produce their product down to Asian countries. It wasn’t possible to produce good quality watches by a cheap cost of production in high-cost Switzerland. Swatch was first established its trade name in 1981 and it first launched in USA in 1982. In 1983 Swatch was introduces to the public in Zurich, Switzerland. The company was listed in Guinness Book as the “Giant Swatch” at a building in Frankfurt “162 meters high” in 1984 and 3,500,000 Swatch watches was produced at the end of the year. After a year the “Giant Swatch” has been presented to Tokyo and

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