Swadeshi & Boycott

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INTRODUCTION The Swadeshi Movement, part of the movement and the developing Indian nationalism, was an economic strategy aimed at removing the British Empire from power and improving economic conditions in India by following the principles of Swadeshi (self-sufficiency), which had some success. Strategies of the Swadeshi movement involved boycotting British products and the revival of domestic products and production processes. It was strongest in Bengal and was also called vandemataram movement. The Swadeshi movement started with the partition of Bengal by the Viceroy Of India, Lord Curzon, 1905 and continued up to 1911. It was the most successful of the pre-Gandhian movements. Its chief architects were Aurobindo Ghosh, Lokmanya Bal Gangadhar Tilak, Bipin Chandra Pal and Lala Lajpat Rai. Swadeshi, as a strategy, was a key focus of Mahatma Gandhi, who described it as a soul of Swaraj(self-rule). Gandhi, at the time of the actual movement, remained royal to the British Crown. During 1900, Bengal had become the nerve centre for the Indian nationalism. At that time it was the biggest province of British India. The clarion call given by Mahatma Gandhi to boycott foreign goods and become swadeshi swept the country like a wave. In fact it became a movement which later acted as a catalyst for political action. Swadesh translated simply meant 'buy Indian'. It was then that khadi was born. Every product has a brand name and it is the brand name that gives the product a certain identity. The well known brands carve a niche for themselves in the consumer market. Over the years these brands established a reputation and became house hold names. Then what exactly is brand India? India has made a name for herself in the world market. She has also become a strong economic force to reckon with. A look into the Past will tell us that Indian goods were well known in the world
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