Chemical contaminants used during manufacturing end up in the HFCS and in our food. What we know, for example, is that chloralkali is used in making high fructose corn syrup. Chloralkai contains mercury. And there are trace amounts of mercury found in high fructose corn syrup-containing beverages. Now, it may not be a problem if we eat this occasionally, but the average person in the country consumes more than 20 teaspoons a day of high fructose corn syrup and the average teenager has 34 teaspoons a day.
Bringing in this initiative of building and expanding nutrition products through product categories such as; Quaker, Tropicana, and Gatorade, calls for effective product packaging, advertising campaigns, marketing campaigns, and research and development. Research and development includes such costs as developing new products, improving the quality of current product lines, and proposed initiatives. The expenses for PepsiCo incurred through research and development on an annual basis, have been increasing each year for the past few years. In 2010 research and development costs were $488 million, in 2011 they were $525 million, and in 2012 it increased to $552 million. This initiative will affect cost, but not in a negative way.
One way to do so is to separate the space into the generic soft drink flavors. There are four major soft drink flavors: colas, lemon-lime, root beer, and fruit flavor. In linear feet, the amount of space devoted to the colas was one hundred four feet. This translates into approximately 50% of the total soft drink area, only designated to colas. The next flavor, lemon-lime, takes up thirty nine linear feet.
Mary gives Clara some suggestions. First she tells Clara that while her diet is very high in fat it is also very high in carbohydrate, especially simple sugars. “I should try that diet advertised on T.V. If I cut all of the carbohydrate, I can lose 50 pounds (23 kgs) this month!” Clara announces. Mary rolls her eyes.
Ryan Witt Doug Peterson ENC1101 December 5, 2014 The Soda Ban Act With portion sizes at chain-restaurants skyrocketing 457 percent over the last 20 years, it’s not hard to believe that in 2030 an estimated 42 percent of Americans will be obese. Statistics like this are what began the Soda Ban’s evolution. In the efforts to “help people help themselves by simply saying ‘No.’” as Nadia Arumugam would say, the soda ban restricts or puts a limit on the size drink Americans can purchase at most food franchises. However, will restricting the public of what they desire ultimately control the consumption of sugary beverages? The world can only advance through education, thus the Soda Ban’s restriction on sugary drinks contributed towards a
Keurig Marketing Strategy Target Market While Keurig decided whether or not to launch their product into the at-home market, they did some market research to and looked at the statistics for the United States retail at-home coffee market. The 12 found represented an enormous opportunity for Keurig. In 1996, gourmet coffee sales were at $2,200 million. Four years later, in 2000, the gourmet coffee sales had increased by 40 percent to $3,100 million. Also, in 2000, approximately 320 million pounds of gourmet coffee were sold in the United States, a 25.5 percent increase in pound consumption by volume from 1996.
Coca-Cola is probably doing better now and will probably do even better financially in the future because of all their new products. Since they have started to decrease the sugar and calories in many of their products, it is helping the society to decrease obesity with their drinks and also is helping their company to do better since their consumers want to buy their products. In the book, we talk about sustainability. I believe that Coca-Cola’s new products, new commercial, and new perspective is sustainable. As stated in MKTG, sustainability ‘refers to the idea that socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profits and help the world at the same time(p.38)’.
Environmental Protection Agency estimated that 70 to 140 billion gallons of water are used to fracture 35,000 wells in the United States each year. This is approximately the annual water consumption of 40 to 80 cities each with a population of 50,000. Fracture treatments incoalbed methane wells use from 50,000 to 350,000 gallons of water per well, while deeper horizontal shale wells can use anywhere from 2 to 10 million gallons of water to fracture a single well. The extraction of so much water for fracking has raised concerns about the ecological impacts to aquatic resources, as well asdewatering of drinking water aquifers. It has been estimated that the transportation of a million gallons of water (fresh or waste water) requires 200 truck trips.
This consists of 8.03 g of sugar(dextrose) and 0.96 grams of starch (malt dextrin) 10 grams of Splenda has 33 Calories compared to 39 Calories for an equal amount of sugar. The calories in Splenda come from the carbohydrates in it. 3. Discuss safety and the sweetener that you have selected. A study of a component in Splenda (sucralose) concluded, “There is no indication that adverse effects on human health would occur from frequent or long-term exposure to sucralose at the maximum anticipated levels of intake”.
Researchers from the Yale Rudd Center for Food Policy and Obesity examined the nutritional quality and advertising of more than 100 brands and nearly 300 varieties of cereals. They found an overall improvement in the nutrition of the cereals in recent years, but the products are still much worse than those sold to adults. In general, they have 56 per cent more sugar, half as much fiber and 50 per cent more sodium. Increasingly, breakfast cereal makers are offering more nutritious low-sugar options. The trick is trying to find them amidst the Cocoa Puffs, Frosted Flakes, Lucky Charms and all the other sugary concoctions on grocery store shelves.