Survey of Relationship Between Supply Chain Management Quality and Product Quality

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J. Basic. Appl. Sci. Res., 2(3)3054-3060, 2012 © 2012, TextRoad Publication ISSN 2090-4304 Journal of Basic and Applied Scientific Research www.textroad.com Survey of Relationship between Supply Chain Management Quality and Product Quality (Case study: dairy products in Ardebil province) Shahram Gilaninia1; Narges Delafrooz2 ; Majid Zarezadeh3 Department of Industrial Management, Rasht Branch, Islamic Azad University, Rasht, Iran Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran 3 M.A. Student of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran 2 1 ABSTRACT In today's intense competitive environment is the key to sustainable competitive advantage, in terms of supply chain and provide high quality services. Much of the recent supply chain literature has focused on different strategies used to enhance supply chain performance. In this study has been studied the impact of supply chain relationships quality that dimension is include communication, collaboration, commitment, dependence, adaptation and confidence on product quality. This research is descriptive in terms of applied researches and methods. Suppliers of dairy products are considered in Iran (Ardabil) as a statistical society. The sampling of this society is accidental and its sample is about 70 companies. The questionnaire is the tool measuring of research and the relationship between variables was evaluated through regression testing. Research findings indicate that there is relationship between the dimensions of Supply Chain Management Quality and Product Quality. Trust has the most impact on product quality. KEYWORDS: Product Quality, Relationship, Supply Chain Management. 1- INTRODUCTION In today's global market, a company's success will depends heavily on its coordinate ability to a complex network of business relationships among

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