For example, McDonalds’ philosophy is based on value and price more then on quality, they are providing fast service and affordable prices. However, McDonalds state their goal is quality, service, cleanliness and price value. Everybody knows that McDonalds’ food is frozen and not daily fresh. Their best advantage is a price and fast service. According to Wendy’s philosophy, it is oriented on quality of the food as well, their competitive advantage is fresh non-frozen meat, made to – order hamburgers.
The three main points I will compare the restaurants’ by is the fan base, the choices, the taste, and the prices. First off, McDonalds has more history and a much longer track-record than Chick-Fil-A does. McDonalds was founded in 1948, while Chick-Fil-A was founded in the early 1960’s. After being founded McDonalds quickly became famous for their 15 cent hamburgers. In seventeen years, McDonalds had 700 stores nationwide.
As of 2012 Chick-fil-a has a total of 1,600 restaurant locations, making them the second largest fast food restaurant chain in the U.S. (Chick-fil-a, 2012). This company falls under the quick service restaurant field and under the monopolistic competition market, which comes with a lot of different competitors. Chick-fil-a does not have too many direct competitors in the chicken fast-food industry, but when looking at the fast food industry as a whole they have quite a few competitors. When it comes to selling their main, and only product, chicken. Their main competitor would be KFC who is ranked number one in the chicken field, and overall for the quick service field McDonalds ranks number one.
Because of customer demand the chain began to open stand alone restaurants in 1986, it now has 938 stand alone restaurants around the country. To be true to their mission “Be America's Best Quick-Service Restaurant” the company has drive through only restaurants for fast service and added convenience to their customer. Chick-Fil-A has also licensed, non-traditional outlets; this program allows licensees to serve delicious Chick-Fil-A food in settings such as college campuses, hospitals, airports, and business and industry locations. One creative approach that the company used was their advertising; this approach set them apart from other restaurants. The use of cows to put their restaurant out on the market was a success.
CHIKTo have a successful fastfood joint in the market, there are several requirements that have to be met by the customers. Particular requirements are-Keeping the environment clean, children safe and happy in the playground, offering high quality coffee; Wi-Fi hotspots, and most importantly providing quality service are the keys to having a successful fast food joint. Mcdonalds and Chick-Fil-A are among the most known and popular fast food joints. Currently, people are becoming more cautious when it comes down to their diet in food meaning that the image of only selling unhealthy choices will be a severe barrel for a company to attract new customers. Between Mcdonalds and Chick-Fil-A , some may wonder , “Which is the better choice?”.
In-N-Out only offers lunch and dinner with a limited menu. While McDonald’s had a reputation for unhealthy eating in the past especially after the movie Super Size Me came out, it has significantly improved the quality of its food and now offers options with chicken, fish, salads, and a large selection of drinks. If you visit a McDonald’s restaurant you are most likely to find something that meets your cravings. If you are on a diet you can find something on the menu that is right for you. In-N-Out has always been known for their high quality food and ingredients.
From the information about Chobani in the case and at the start of the chapter. (a) Whom did HamdiUlukaya identify as the target for his first cups of Greek yogurt and (b) what was his initial "4Ps" marketing strategy? Hamdi Ulukaya envisioned a yogurt with pure, authentic and all natural taste, just the one he used to eat in his home country, Turkey. He wasn’t satisfied at all at how yogurt tasted in the U.S and believed there was a big potential in the market for a new kind of yogurt. His target was to successfully hit the mass market of the American consumers so in the initial stage he chose to distribute his product in the local grocery stores and also in the ordinary shelves of the supermarkets.
They then will be able to sell healthier and safer poultry to all of their competitors. Analyze corporate-level and business-level strategy Chick-fil-A’s mission statement is: “Be America’s best quick service restaurant” (Farfan, 2013). This mission statement is similar to every other fast food restaurant in America. However, its purpose is different than all other fast food restaurants. Chick-fil-A’s purpose is: “To glorify God by being a faithful steward in all that is entrusted to us.
To help support his claim, Bittman uses many different rhetorical devices in his article. He begins his article by giving the reader a few statistics about the cost of fast food nowadays at major restaurants such as MacDonald’s. “Two Big Macs, a cheeseburger, six chicken McNuggets, two medium and two small fries, and two medium and two small sodas — costs, at the McDonald’s a hundred steps from where I write, about $28. You can serve a roasted chicken with vegetables along with a simple salad and milk for about $14, and feed four or even six people,” (Bittman 1). He continues by saying that people also may say that fast food is cheaper when measured by the calorie but when half of the people in this country consume too many calories rather than too few, measuring food’s cost by the calorie makes no sense.
I use to think the salads were healthy but it sometimes have more calories and fat as other meals. 2. Describe the unhealthiest meal that you have created from the fast food restaurant using the nutritional value of menu items. a. Name the restaurant and then, write a nutritional analysis of the meal you have created (explain all of the nutrients found in the meal like carbs, protein, fat, and some essential vitamins and minerals) The fast food restaurant I chose is McDonalds.