Supply Chain - Godrej Tooling

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Chapter 1: Supply Chain of Godrej Tooling Question : 1 Describe the Supply Chain(s) in which your company/business unit participates and how these supply chains relate to each other. Describe your company’s role of value-adding in the supply chain(s) in which it participates. This should include, but not be limited to, market positioning, customer demand, unique competences, level of outsourcing, supplier/buyer relationships, purchasing and distribution strategy. The organization structure of Godrej Tooling Division (GTD) is depicted in the Exhibit-1 Organization Godrej Tooling Division Organization Subsystem Operation Marketing Finance Safety HR Operations Subsystem Production Planning Engineering Machine shop Procurement Quality Maintenance ( Master Scheduling) & Assembly Exhibit: 1 - A system View of Godrej Tooling Division. Operation and Marketing are two subsystems that have to have their strategy and tactic in line with the organization’s strategy and Objectives. The Engineering sub system prepares Tool Design and manufacturing routing preparation. It is the starting point of any order execution and so considered part of operations. This is part of supply chain internal to GTD. Marketing & Design interfaces with the Down stream of the supply chain and Purchase interacts with the upstream of the supply chain. Exhibit 2 shows the supply chain of GTD. This is presented similar to supply chain model by Bwersox 1996. Exhibit: 2 – Supply Chain of Godrej Tooling Division. Tooling Division is part of many supply chains, of many OEMS in various product segments. Its needs the support of suppliers who supplies raw material, consumables, machine tools, machining vendors and others as depicted in exhibit:2. The upstream suppliers are also part of many other supply

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