Superior Supermarkets Essay

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Introduction Superior Supermarkets Industry is a division of Hall Consolidated, a privately owned wholesale and retail food distributor. Superior Supermarket Industry is a Conventional supermarket in trade areas that served small cities and towns in the South Central United States. Superior Supermarkets is of medium to highest priced food store supermarket in the Centralia area. Superior Supermarkets product line consists of high quality frozen food, dairy department, grocery items, scratch bakery, fresh produced, mini- deli and general merchandisers. Superior Supermarkets sell its wholesale and retail food distribution through people living beyond the city limits. Hall Consolidated distributed food and related products to some 150 company-owned supermarket units operating under three supermarket chain names through 12 wholesale distribution centers and these distribution centers also supplied about 1,100 independent grocery stores in the United State. As James Ellis, senior vice president at Hall Consolidated and president of Superior Supermarkets Industry, had been pressing the company district manager responsible for the three Superior stores in Centralia, Missouri, Consolidated’s vice president of retail operations and the controller for Superior Supermarkets to select a pricing strategy, district’s progress toward achieving planned goals and to address any other issues related to the district manager’s Superior Supermarket Industry. (Kerin and Peterson, 2010). This case study will provide a summary and analysis of Superior Supermarket Industries’ options, and an examination into the company’s strengths, weaknesses, threats and opportunities. Problem Identification The problem now being addressed by Superior Supermarket Industries is how to progress towards achieving the company-planned goals, how to promote their sales mix, and how to remain

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