Sunway Lagoon Price Discrimination

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HISTORY AND MARKET STRUCTURE OF SUNWAY LAGOON BACKGROUND Sunway Lagoon is an amusement park that is located in Petaling Jaya, Malaysia. It was established on 1992 and officially opened in 29 April 1993 by our former Prime Minister, Tun Dr Mahathir Mohammad. From 2007 the theme park has been documented by the International Association of Amusement Parks and Attractions (IAAPA) as Asia’s Best Attraction for four consecutive years. Basically, there are five main parks to explore and to be enjoyed by citizens at Sunway Lagoon. 1. Water park The Water Park consists of two parks which are Water of Africa and Surf Beach. Water of Africa is located at north while Surf Beach is in the middle of the park. For the Waters of Africa water park, all rides and pools were named based on Africa, such as Congo Challenge, Cameron Climb and African Pythons. Meanwhile for Surf Beach, it is a manmade beach built specifically for surfing activities. 2. Amusement park. Amusement park is also divided into two parts which are Wild Wild West and World of Adventure. Wild Wild West subjects to the golden era of South us in 19th century. This park offers Buffalo Bill Coaster, Chief Crazy Horse Carousel, Niagara Falls Flume Ride, Colorado Splash and Grand Canyon Rapids. While World of Adventure offers only dry rides. For instance, Ferris Wagon wheel ,360-degree Rotating Pirate Ship and 428 metres long world’s longest Pedestrian Suspension Bridge. 3. Wildlife Park In this Wildlife Park, there are 150 species of wonderful animals from all over the world. Wildlife Park also offers educational programs and live animal shows. Furthermore, This park is also the very first park that practicing fully interactive and educational animal-themed attraction in Malaysia. 4. Extreme park Extreme Park was added to Sunway Lagoon in 2008. For rush-adrenaline type of experience,

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