Showtime Media’s marketing strategy needs to be more vigorous and appealing to customers. 1. What strategy decisions are needed in the personal selling area? Why should the marketing manager make these strategy decisions? Personal selling is a strategy that
Customer Feedback: Feedback from customers to a business either through their website or in person is crucial for improvements to the Website. The website would need to incorporate this into the design. This would be done through customers being able to leave comments on the website page. Those comments would need to be monitored as well as sending a reply to the person who made the comment to ensure that the customer knows that their comment is being taken seriously by the business. Security:The security of the website is crucial for the credibility of the website as well as the business.
The success of this company has been brought about by careful analysis of the country it intends to operate in. Reasons being for every business that wishes to go international and wanting to expand are Survival, Core competency, globalisation and maximisation of profits/resources. .Learning the culture and way of life of the people is of upmost importance as to be alert not to offend any body’s beliefs or traditions and making sure that your product/service is in Demand as to avoid suffering potential losses in foreign investments. To see how businesses cope with these problems we shall see how the P.E.S.T. analysis plays a vital role in assessing the countries current situation.
The reason they’ve introduced them is because it encourages customers to come back to the store which means they are turning into regular customers, which would definitely benefit the business. Customer support processes for online systems As new technology has been introduced, there need to be customer support and guidance of how to use the product. Nowadays this can be find on internet , on the website of the company where they’ve got the product from where the customer can even send an email directly which can be answered shortly. Another way companies deal with customer’s enquiries is by using the systems where a customer has to ring a specific number and then it comes with option “press 1 if....” ,
Introduction Role of an Advertising agency Advertising agencies play a key role within businesses. This is because they are responsible of creating adverts for businesses which are eye catching in order to persuade the public to use the businesses services or buy their products. The advertising agency is also responsible for choosing suitable ways to advertise, this could be such as billboards, TV and the internet. Advertising agencies play a key role in developing adverts for businesses. Their job is to make sure that the adverts they create are appealing to the public and makes them want to use a service within the business or buy their product.
1.2 Explain how communication affects relationships in the work setting:- Effective communication is a two-way process. When working in a care communication is a key, you need to be able to communicate with a wide range of people like stated in 1.1. I stated about my working relationship with Mr B this has help build a positive relationship with Mr B. Communication can be Verbal, telephone, written notes, email alerts, text messages Communication is very important in the work as affective communication will help the lives of the s/u we look after for appointments if we did not communicate this then we would not fill are duty of care. 2.1 Demonstrate how to establish the communication and language needs, wishes and preferences of individuals:- Communication can be difficult, especially when you are in a situation
Communication – Verbal and Non-Verbal The Communication is activity of sharing informations or sending messages between two or more individuals. The activity require a sender that convey a message and send it to the receiver, who will receive the message and understand. There are two ways of communication which are: • Verbal, through languages, words and sounds. • Non-Verbal, through body language, gestures, posture, facial expressions, eyes contact, touch, writing and media as pictures and videos. In Travel and Tourism Industry Communication is really important because for example of a Verbal communication is a Tour Operator speaking to a customer, selling a product, or an example of Non-Verbal communication is a poster advertising an holiday or a ticket.
Audience Analysis and Reception XBCOM 275 Mr. Abel February 07, 2014 Communication is key in business to help it run smoothly. Due to the importance of communication in business, the most important task that can be performed by a writer is audience analysis. When working in a professional setting, it is a good idea to analyze the characteristics of each individual that will be receiving the message. This will help ensure that the formal report is effective. The main way to ensure effectiveness is to be aware of the management’s needs.
It demands a large customer database and efficient information gathering and data processing. Consequently, short term profitability has to be sacrificed. In the other hand, the interest conflicts between employees of the traditional product sales force and those of the MFS have to be managed. The employee have to be educated to a new corporate service culture which is not just a add argument but a real value proposition. Therefore, cares must be provided to the customer relationship and the links with customers have to be strengthened and marketing operations have to be set to convince these customers of the position of Michelin as a service provider and not only as tires manufacturer.
Management of human resources is essential as it commits employees into achieving organisation goals and objectives. HRM function as a link between the organisation and the employees. Management of human resources plays a significant role in clarifying the organisation’s problems and providing solution, while making employees work more efficiently. Relating to Novatel hotels, the organisation could manage its employees into providing better and more efficient customers’ services. PHYSICAL RESOURCES.