Summary of "A Brand by Any Other Name"

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Summary of “A Brand by Any Other Name” In the Beginning of this Article, Rushkoff says he met a boy that was overwhelmed by the giant wall of shoes and did not know “Which of these trainers is him”. He then uses the boy as an example of how young kids are vulnerable and confused when they are faced with marketing strategies. Major brands get people to buy them for instance by putting the footwear into categories so that it is easier to choose which one that you want to purchase. Marketers spend a lot of money on research on how to develop ways to capitalize on children’s preferences. The labors job is to create a product that makes the shopper confused as to what they want to buy, it makes them vulnerable and the brands use that to their advantage and it makes them buy their product. Things seem to get better but then advertisers think of new ways as to how to catch your attention. The newspaper used to be the only way for people to get news, so the advertisers would use that to their advantage. Years ago the only way to change the channel on your television was to get up and do it manually, and you would have to sit there and watch the ads that appeared on the channel unless you got up and changed it. Now the world has evolved a bit and people have created a remote to control the television while not even having to get out of your chair, so people can now do what they call channel-surfing. Advertisements get you to buy things that you do not really need. They created what was called Pokémon it was a TV show, video game, and a card game. When kids watched the TV show it made them want to buy the cards, and when you wanted a certain card you had to buy a whole pack and hope that you would get the one that you wanted. Things like Pokémon teach children that they want things they really do not need or will not ever
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