Suisse Credit in the Maldives

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INTRODUCTION About Credit Suisse Group Credit Suisse Group was founded in the year 1856 and is headquartered in Switzerland, Zurich. Today, it is one of the largest financial institutions in the world, operating in more than 50 countries with an employee base of 49,200 people (Credit Suisse Group, 2010). Credit Suisse focuses on three primary business divisions, namely; investment banking, private banking and asset management (wealth management). Credit Suisse Group’s Vision and Mission Vision: Company’s vision is to become the world’s most admired bank, renowned for its expertise in private banking, investment banking and asset management and most valued for its advice, innovation and execution (Credit Suisse Group, 2010). Mission: Credit Suisse focuses on three main areas in its vision statement: Firstly, the company wishes to set new standards in partnering with its clients and to provide them with integrated financial solutions (Credit Suisse Group, 2010). Secondly, it states that cultural diversity is essential to its success (Credit Suisse Group, 2010). Thirdly, the company strives to create and open and respectful workplace that encourages people to work together with its client to deliver superior products, services, results and support the success and prosperity of the company’s stakeholders (Credit Suisse Group, 2010). AN ANALYSIS OF CREDIT SUISSE GROUP (SWOT ANALYSIS) Strengths Global Franchise is one of the most important attributes of Credit Suisse. Currently the company has its booking centers located in over 50 countries located in Europe, America, Latin America, Africa and Asia (in which the company is the dominant investment franchise) (Credit Suisse, 2013). As the result of the company’s presence and strong position across major markets, its clients see them as a key partner to doing business with allowing the company to uphold strong

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