They can do somehow a better job in making sound investments and control the marketing with their products. I see that there were some challenges from some years especially when PepsiCo and Coco-Cola were at a war to compete each other with their businesses. Coca-Cola and PepsiCo are a few years apart, but both of them are well known and have such popularity with people drinking their sodas. Coca-Cola has been trying to surpass PepsiCo in their annual sales; however, from review, PepsiCo somehow has the highest number in their annual sales than Coca-Cola. PepsiCo has shown the best current ratio and is able to pay off their debts, which Coca-Cola does not have that and is struggling to pay off their debts.
W0511552 English 102-09 Classic Argumentative Research Essay 11 March 2013 Sugar Rush Sugary-drinks have become a more popular beverage in today’s society. People are now starting to choose popular soda drinks like Coca Cola, Sprite, Dr. Pepper, and Pepsi over water. Our bodies are made up of approximately seventy percent water, so the issue is clear. Each carbonated drink contains large amounts of the obvious sugar, caffeine, and multiple kinds of acids. With the increasing trend of soda consumption, health threats are becoming more evident.
The energy beverage companies are targeting same group of people as Red Bull and it is hard to make significant increase in profit. To make more profit companies should target diverse types of consumers to differentiate your company from the other companies in the same branch. The heavy consumers of energy beverages are consist of males between 12 and 34 ages. In this market is high brand loyalty which means that average consumer is limiting his/her choice to only 1.4 different brands. The convenience stores and supermarkets are the dominant off-premise retail channels for energy beverages.
If Pepsi were to offer a new product it wouldn't be surprising to see Coca-Cola follow suit. But in the financial evaluation comparison of Coca-Cola, and Pepsi-Co it is easy to see Coca-Cola's in the lead. This is largely due to the international market. Coca-Cola entered foreign markets a lot differently than Pepsi-Co, providing it an edge over Pepsi-Co While Pepsi-Co invested heavily in foreign markets, Coca-Cola's appointed bottlers with significant experience easily neutralized any threat Pepsi-Co could pose. (Harkonnen) Another reason Coca-Cola holds such a dominant position in world market is due to World War II.
The billions of dollars spent per year on celebrity endorsement contracts show that celebrities, like Liz Hurley, Britney Spears and Tiger Woods, play an important role for the advertising industry I felt that the adverts never motivated me to buy, but I wanted to analysis why they are so popular and how advertisers get them to work in their favour. I chose Nike because they employ some of the biggest names in sport. Information Sources I searched databases and journals through the WIT website, such as ABI inform and emerald. There I found all the relevant material. I also read books to find which areas of celebrity endorsements to investigate trends and theory.
While PepsiCo have diversified into healthier products and snack food business, Coca Cola have fell in marketing investments (advertising and marketing research) to maintain short term profit. As PepsiCo initiated the acquisition of Tropicana for $3.3Billion in 1998 (New York Times,1998)3, it have set itself up as the largest producer of branded juices for the health conscious in the USA. Subsequent acquisitions of Quaker Oats, Gatorade, Lay’s and Aquafina have also contributed positioned PepsiCo as the world’s 4th largest Food & Beverage (F&B) company with sales of US$22,000Million. The reluctance to diversify was evident when Coca-Cola decided against acquiring South Beach Beverage Company after negotiating for two years while Pepsi made an offer and in weeks acquired the SoBe brand New Age juice company, which gave Pepsi access to a market completely bypassed by soda
After spending $70.00 to produce, John Pemberton only sold a total amount of $50.00 worth of the soft drink. The ingredients in Coca Cola include cocaine and caffeine- rich kola nut. It was initially know as a tonic instead of a soft drink. Coca Cola was purchased from Asa Candler in 1887 for $2300 and became popular due to his aggressive marketing in the 1980’s. A new formula called
Analyse the possible motivations of The Coca Cola Company for its position and its measures on obesity. Coca Cola has various motivations in doing this campaign. First, it is a way for them to prevent them from a negative publicity. Indeed, NGOs are accusing sugar-sweetened beverage of being responsible of the rising obesity. Through this campaign, Coca Cola is saying two things: they are fighting against obesity meaning they are socially implicated which is valued by consumers and so create a good image for them; then, Coca Cola is not responsible of obesity because they sell no calorie beverages and so in fact the consumers are the ones responsible of choosing such beverages.
Appendix B: Complain Letters……………………………………................................22 List of Illustrations Figure 1 Which one do you prefer to drink? (Coca-Cola or Pepsi)………………………......2 2 HOW COCA-COLA USES A PERSUASIVE MARKETING STRATEGY Executive Summary Coca-Cola is one of the most successful companies all over the world. It has 1,6 billion servings per day. The reason why it is successful is that it definitely builds good relationships with customers. First one of the ways that Coca-Cola uses to build goodwill is its commercials.
But today there is a lot of demand that made the consumer create groups on the Internet demanding to launch the product. Carbonated soft drink commonly known as "Fizzy drink" in UK, accounting more than half of the sales of the soft drink market worth £7.58bn in 2007 and representing 56.1% of the soft drink sector. There has been a decline by3.5% in the market ever since 2003 because of the upcoming trend of water, fresh juice that are healthier than the carbonated drinks. In 2008 UK soft drink market showed a total sales of £8.4 billion, 1% lower than 2007. Also showed a constant growth of minimum 6.6% in the uk soft drink market with coca cola leaving Britvic and red bull in second and third place.