Success and Failure of Dieting

896 Words4 Pages
‘Dieting often fails because people are trying to go against their biological drive to eat’. Discuss explanations for the success and failure of dieting. Dieting is increasingly popular as people try to fit into the thin western ideal of beauty. Theories for the failure of dieting include the restraint theory, while it has been suggested that the key to success is the amount of attention we give to the detail of our food. This ideology is inevitably influenced by interplay of cognitive, biological and external factors. For example the media portrays images of women who have become slimmer over the past 50 years. So this exposure of the ‘idealised size and shape’ may encourage women to lose weight. Also factors such as family could contribute to the loss of weight because there have been a number of studies that found a relationship between the mother and daughters body dissatisfaction where the mother acts as a role model. Ethnicity is another prominent factor which is supported by research that suggests that the frequency of eating disorders is cross culturally proportional to their exposure to western media. This may also be related to the increased body dissatisfaction within the western ethnic minorities. On the other hand, this holds an ethnocentric view as some cultures view increased body weight as an emblem of increased socio-economic status. In addition, peer groups and the people you live around also have a profound effect on individuals eating behaviour. They are the key source of models and reinforcement and if dieting becomes a norm for the group the girl is rewarded by praise from her peers and therefore this may act as a reward for her sticking to her diet, namely operant conditioning. From this we can imply that culture also has a major impact on food. Although the food market has been globalised by the availability of fast food, however there
Open Document