As of 2012 Chick-fil-a has a total of 1,600 restaurant locations, making them the second largest fast food restaurant chain in the U.S. (Chick-fil-a, 2012). This company falls under the quick service restaurant field and under the monopolistic competition market, which comes with a lot of different competitors. Chick-fil-a does not have too many direct competitors in the chicken fast-food industry, but when looking at the fast food industry as a whole they have quite a few competitors. When it comes to selling their main, and only product, chicken. Their main competitor would be KFC who is ranked number one in the chicken field, and overall for the quick service field McDonalds ranks number one.
Many Americans could know what a Big Mac is made of without ever eating one because of the overwhelming advertisements by fast food restaurants. The point Spurlock was trying to make with these two clips is unclear but they are irrelevant to the
Maybe it’s the oversized portions which have doubled within the last two decades or the notorious Big Mac sold at an affordable, friendly user price of $0.99. Hey, maybe it’s even the fact that most of us have no idea how our food is made or where it comes from and that most of us don’t really care to know. Although there is nothing we can do about McDonalds and their oversized portion, the creators of the infamous documentary, Food, Inc., sheds
Chick-Fil-A vs. McDonalds It is well known, that McDonalds is the number one restaurant in the entire world due to the number of stores and gross income. In terms of this argument, Chick-Fil-A cannot compete with Mickey D’s but a lot of people will argue that it is the better restaurant of the two for certain reasons. As of myself, I pick McDonald’s over Chick-Fil-A because I go to McDonalds more than I go to Chick-Fil-A and I believe it is better overall. Both franchises have their pros and cons, so I will compare them to inform you on the differences of the two and why McDonalds is the better choice. The three main points I will compare the restaurants’ by is the fan base, the choices, the taste, and the prices.
Because of customer demand the chain began to open stand alone restaurants in 1986, it now has 938 stand alone restaurants around the country. To be true to their mission “Be America's Best Quick-Service Restaurant” the company has drive through only restaurants for fast service and added convenience to their customer. Chick-Fil-A has also licensed, non-traditional outlets; this program allows licensees to serve delicious Chick-Fil-A food in settings such as college campuses, hospitals, airports, and business and industry locations. One creative approach that the company used was their advertising; this approach set them apart from other restaurants. The use of cows to put their restaurant out on the market was a success.
It’s cheap, convenient, and close to your home or place of business. It is difficult to find a populated area in the United States that is not surrounded by fast food restaurants. Restaurants like McDonald’s, Wendy’s; Burger King and Checker’s can be found every mile or two. The more populated an area, the more likely you will find a fast food restaurant on every corner. In a recession, when money is in short supply, these restaurants become the obvious
Mos Burger which is another competitor, with 25 percent of market share, is a huge threat for Burger King as well. Even though burgers are not exactly Japanese type of food, the fast food market is maturing, thus making it hard to gain profit, even for big companies like McDonalds. The fact that Japanese customer is in great supply of burgers lowers demand for them, making it harder to sell. Why have Burger King and other companies in the case decided to enter foreign markets? Why have they chosen Japan?
McDonalds makes A Lot of People Angry for a Lot of Different Reasons McDonalds has to be the most popular fast food restaurant out of many. They are cheap, easy to get, and tasty. But what a lot of people don’t realize is that McDonalds is harmful to a number of things in our world. For one they are extremely bad for our bodies. McDonald’s food has been said to cause serious diseases such as cancer, heart disease, obesity, and diabetes.
Is Junk Food Really Cheaper? I have experienced all of the fast food restaurants there are and I have noticed that throughout the past few years, there has been one thing that has changed drastically. Often sports teams may stop at MacDonald’s or Burger King on the way home from a sporting event, which is quite ironic, but it’s quick and easy and cheap—or so people may think. In, “Is Junk Food Really Cheaper?” Mark Bittman, claims that healthy food is actually cheaper than fast food. To help support his claim, Bittman uses many different rhetorical devices in his article.
It is served in a toasted sesame bun with crispy lettuce, sliced tomato, crispy fried onions and homemade Smokey McDonalds BBQ sauce. This burger is aimed at teens and up to 40 year olds. This product would be branded as a sub-brand because McDonalds have other types of chicken burgers. I did some research in the market and I found out there are not a lot of competitors when it comes to BBQ chicken burgers apart from Tinseltown. They take up a big chuck in the market but with McDonalds being such a big well-known brand this will not affect us that much.