Student Essay

5142 Words21 Pages
Q.1) Give an overview of the case and explain how did Suzanne de passé manage to build the company? How Suzanne de Passé managed to build the Motown Company? Answer: Motown was the production company solely based on production of “music and black entertainment.” Motown found by Berry Gordy in 1959 which drew the raw talent of singers and song writers and with his creative instincts Motown industry grew and became the largest black owned company in the United States. Much of the Motown’s success during the 1960’s was credited to Gordy. Motown not only controlled the recording rights of its artistes but also the copy rights of their songs and personal appearances. These contractual arrangements allowed Motown to shape every aspect of an artist and maintain to a high level of quality. Suzanne de passé was hired at the age of 21 years at Motown by Berry Gordy as his creative assistant in 1968. In late 1960’s Gordy’s interest turned from the record business to movies and television. Motown’s first movie “lady sings the blue” proved to be a super hit. Both Gordy and de passé were nominated for Academic awards. De Passes’ accomplishments at Motown records were among the few bright spots during the 1970’s. Then the most damaging failure Gordy had to face in 1978 and lost over $20 million. So in 1980 Gordy turned to de passé. When de Passé became the MP’s president in 1980 she resurrect the company on a number of fronts. In 1986 production commitments increased from $12 million to $60 million. Then she changed her production orientation towards different locals. She thought Motown had the potential to make the same kind of impact in the movie business that the record company had made in the music business 20 years earlier. With her large development budget de Passé looked at her previous staffers. She took Suzanne Coston as a vice president for music related projects,

More about Student Essay

Open Document