Strategy Impact On Profitability And Performance Essay

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Mission Statement: Caterpillar will be the leader in providing the best value in machines, engines and support services for customers dedicated to building the world's infrastructure and developing and transporting its resources. We provide the best value to customers.

‘Caterpillar suffered in the global economic recession of 2009 but seems to be recovering. Produce a report which analyses Caterpillars recent profitability and performance.’

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Abstract
This report has two clear aims:
  1. To provide the reader with an overview and analysis of the profitability and performance over a 10 year period (2001-2010)

  2. To assess and draw conclusions upon the extent to which strategy decisions made by Caterpillar Inc. influenced the profitability and performance of the company over the same period.
To fulfil these aims, this report will firstly provide some brief background information on the industry in which Caterpillar operates, Caterpillar as a corporation itself, and a key competitor, Komatsu. The following section will give an overview of the financials from 2000-2010, using key performance indicators to determine the overall profitability and performance of Caterpillar in the period. The third section will provide an in depth analysis of Caterpillars publicised strategies from 2001-2010. As evidence to the success or failure of these strategies, this analysis will include financial information and reports as an indicator of the influence that they have had on the Caterpillars bottom line over the last decade. Finally, the conclusion will aim to summarise the report and to give an opinion on both the successfulness and the extent of the influence of strategy on performance and profitability in an increasingly globalised world.
Strong links to business strategy theory will be present throughout the report, and comparisons to competition (Komatsu) will be regularly drawn upon to contextualise the actions and position (both financial and...

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