Strategic Recruitment In Practice

1058 Words5 Pages
Strategic Recruitment can be defined as “the linking of recruiting activities to the organisation's strategic business objectives and culture” (Stone 2011, p. 196). As a part of the recruitment process, strategic recruitment is an important aspect to an organisation. Through recruitment, the organisation attempts to find the candidate that is best fit for the vacant job. “The pressures of competition, cost saving, downsizing and global skill shortages have made recruitment a top priority” (Stone 2011, p. 194). Therefore the qualifications of a candidate must be precise and thoroughly examined in order for strategic recruitment to work properly. Aids such as employment branding serve to help develop strategic recruitment in a unique way for each organisation to gain the proper employees for the job With the help of strategic recruitment, certain candidates are targeted when there is a job vacancy within an organisation. The most qualified candidate is sought after in order for the organisation to achieve its ideal working environment. Employment branding helps the organisation achieve this goal by creating a “unique proposition for potential employees” (Stone, p. 194). Recruitment can often be seen as a one way street, but in actuality it is not only the candidate searching for a job.Through employment branding an organisation strives to appeal to the candidate in the best possible way as well. It must sell itself through the company image and also the job analysis. Without misleading the possible employee, an in-depth description of the vacant job is necessary to allow him/her to realise what it is that the job entails. Often times, organisations purposely exclude the negative aspects of a job to persuade a candidate and in the long run only hurt themselves. The employee may become unhappy with the job due to the absence of prior employment promises which may lead
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