Strategic Managment About Nintendo

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Strategic Analysis Nintendo – Wii Launch Ana Aguiar Bruno Almeida Diogo Cardoso Dominik Hörig Julius von Eickstedt Olivia Falanga Steffen Rilling | | | | | | | 152113094 152413020 152113150 152113052 152113039 159113561 152113147 Index Executive Summary 0 1. Industry Analysis 1 1.1 PEST analysis 1 1.2 Porter’s 5 forces 2 1.3 Industry Key Success Factors 3 2. Nature and Source of Competitive Advantage 6 2.1 Nintendo Wii’s competitive advantage 6 2.2 Isolating mechanism: Sustaining competitive advantage 7 2.3 Nintendo Value Chain 9 2.4 Porter’s Generic Strategies 13 3. Corporate Strategy 13 3.1 Mission/Vision Statement 13 3.2 Scope of the Firm 14 3.2.1 Product Scope: Wide a range of products does the firm supply? 14 3.2.2 Vertical Scope: Involvement in the industry 15 3.2.3 Geographical scope: Geographical spread of the firm’s activities 15 3.3 Key Concepts of Analysing Nintendo’s Scope 16 3.4 Vertical Integration 16 3.5 Diversification 17 3.6 Managing Corporate Portfolio 19 4. Global Strategy 20 4.1 The National environment 20 4.2 International Location of Production 22 4.3 Nintendo in foreign market 25 Conclusion 27 Bibliography 28 Attachments 29 Executive Summary In this report we examine the successful strategy behind Nintendo’s Wii launch. We focus the range of our analysis mainly to the years that preceded the launch, i.e., from 2005 to 2010. Also, our primarily focus was on the underlined hardware’s success. However, we still had to analyse the gaming industry before the entrance of this product in order to fully understand what led to its success. We have chosen this product principally due to its particular and sudden success in an industry that has always been technologically driven but was, until then, fully saturated demand-wise. Like we are going to see further on,

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