Strategic Management Grand Met

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STRATEGIC MANAGEMENT AND COMPETITIVE ADVANTAGE CASE STUDY: CORPORATE STRATEGY AT GRAND METROPOLITAN Student: Nguyen Trong Nhan ID: BS13533 Instructor: Nguyen Dang Quang CONTENT: I. INTRODUCTION 3 II. ANALYSIS 3 III. FINDINGS 5 IV. STRATEGIC CHOICE 6 REFERENCE 7 I. INTRODUCTION: Each companies always has their own strategy in order to increase the outcome, attract more customers, and consolidate their position. Strategic management is the combination of analysis and making decisions to maintain and create the competitive advantages (Taylor, Dress and Lumpkin, 2003). This essay will discuss about Grand Metropolitan (Grand Met) case study to understand its strategy through its history development, strengths, and weaknesses. Grand Met was found by Max Joseph who has strong experience in estate industry, widely network relation, and talented in increasing money. In 1947, purchasing properties is the first move of Grand Met. Beginning with hotel after that Grand Met continue on purchasing related business such as entertainment, cuisine, drink, and catering. In 1971, by acquiring Truman, Hanbury, and Buxton Ltd, Grand Met officially come in brewing business. In 1973, Britain economic condition is worsened. The secondary bank was put in deep trouble, and the property market was crashed. After this situation, Grand Met has jumped into new industries to diversified its business and reorganize their management system. The good leadership that provided a right strategy in order to bring Grand Met out of the crisis and also develop Grand Met to a new stage of business by creating good team management and restructure the operation system. II. ANALYSIS Max Joseph who has a strongly reputation and many years’ experience in estate industry. Base on his valuable experiences, the given strategic is trading property assets. Trading property assets has only
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