Strategic Management Case Study Apple Inc.

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Unit 1 Case Study Apple Inc. Jane Doe Kaplan University GB520 Strategic Human Resources Management October 30th 2012 Case Study Apple Inc. The primary goal of most businesses is to make the most money possible. Strategic management is the ability to attain that goal using the resources available in the best method possible. It involves careful, long-term planning, stability, and creative vision (Mello, 2011). Without those key elements, any strategic management is doomed to fail. Just ask the fine folks at Apple, Inc. The majority of businesses are out to make a profit. To do so they need to use good judgment, the ability to critically analyze the company issues, and make sound decisions (Mello, 2011). If management lacks these skills then most likely he or she will be replaced or the company will lose money and ultimately fail. For a company to be successful there needs to be long-term planning, creative vision and stability. Companies are always looking for ways to have a sustaining completive edge. To do this takes creative vision to stay above the norm. For example American Airlines came up with the idea of rewarding their passengers with the frequent flyer program. This ultimately failed at giving them the edge; within months of implementing the system all the other airlines were also offering the same program. Now frequent flyer miles are needed just to stay on the same level as other airlines (Delong, 2006). The vision needs to be something that is not easily copied and reproduced by other companies. Another example, Apple Inc. sends out upgrades for their products several times a year hoping to build trust and loyalty with the consumers, which in viewing the product sales and profit charts show that it is working (Yoffie & Slind, 2008). In 1976, Steve Jobs and Steve Wozniak founded Apple Computer in the Jobs’ family’s garage with a dream

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