Strategic Management : Assessment of Thomas Cook Group Strategy

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2012 Thomas Cook Group Strategy Assessment TABL£OFCONTENTS PAGE , ,, 1I\'TRODUCfION TRENDS AND FORCFS AS PART OF A SITUATIONAL ANALYS IS TRENDS GLOBALlSATlON AND CHANGINGATIll1.IDES £NTR Y OF MAJOR RRMS TECHNOLOGY AND MARKET SEGEM£NTATION POLITICAL AND ENVIRONMENTAL C HANGES FORCES RIVALRY AMONG COMPETING SEU..ERS POTENTIAL ENTIty OF NEW COMPETITORS COMPETITIVE PRESSURES FROM SUBSTITUTE PRODUCTS SUPPLIER BARGAIN[NG POWER BUYER BARGA INING POWER HOW TRENDS AND FORCES INFLUENCES STRATECY I N THE PAST BUYER BARGA IN[NG POWER POLITICAL AND ENVIRONMENTAL CHANGES ENTRY OF MAJOR FIRMS STRENGTHS OF TIlE CURRENT STRATEGY TeG IS A MARKET LEADER BRANDS V AR[ETY OF SERVICES CUSTOMER FOCUS C HANGES TO MANAGEMENT TEAM WEAKN ESSES OF T HE CURRENT STRATEGY REACT[VE APPROACH NOT TECHNOLOO!CALL Y INCLINED VERTICALLY [NTEGRATEDTOUROPERATING BUS INESS MODEl EXCESSIVE FIXED ASSETS EXTRAPOLATION OF INTERNAL. AND EXTERNAL FORCES INTERNAL FORCES Human ReSOllrces Shareholder pcorceplion ReSlrUCluring I ,., , 3 3 ,. 2' 2.6 2.7 2.3 • , , 6 6 7 7 2.' " 2.10 2. [ I J. J' J.' J.J • • • , " .., •• ... .., ,, ,. , >.3 .., ,. ' .2 " 6 6' 6 .1.1 6 .1.2 6 .1.3 " " " " " " " " " " " " " ii " " ~ PAGE 6. 1.4 CorpOflue welal ..,sponsibility EXTERNA L FORCES Politk81 instability Price of oil Information communication technology (lCT) Globalisation Climat~ 6' 6.2.1 6.2.2 6.2.3 6.2,4 " " " ,. ,. , ,. , '.2 6.2.5 change RECOMMENDATIONS INTERNAL LEADERS HIP Homan ReSO'''''es Corporate weialresponsibil ity EXTERNAL LEADERSH IP Political instability Climate c hange INTERNALINNOV ATlON Ho m:o" Resources COrpoolle weial responsibilit y EXTERNAL INNOV ATION 7. 1 2 " " " " " " " " " " " " " " " " " " " " 7.2.1 7.2.2 D 7.3. t 7.3.2 2A 7.4.1 7.4.2 'cr Price of oil INTERNAL CREATIVITY

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