Strategic Management Essay

Below is a free essay on "Strategic Management" from Anti Essays, your source for free research papers, essays, and term paper examples.

|The business environment scanning case studies talks about the acquisition and use of information about events, trends, and       |
|relationships in a business’s external environment, the knowledge of which would assist management in planning the future course |
|of action for the business.                                                                                                       |
|                                                                                                                                 |
|Environmental scanning is the process of gathering information about events and their relationships within an organization's     |
|internal and external environments. The basic purpose of environmental scanning is to help management determine the future       |
|direction of the organization. The most widely accepted method for categorizing different forms of scanning divides into the     |
|following three types:                                                                                                           |
|Irregular scanning systems: These consist largely of ad hoc environmental studies.                                               |
|Regular Scanning systems: These systems revolve around a regular review of the environment or significant environmental           |
|components. This review is often made annually.                                                                                   |
|Continuous scanning systems: These systems constantly monitor components of the organizational environment.                       |
|                                                                                                                                 |

Generally, there are four modes of scanning:
1. Undirected Viewing
Undirected viewing, a term first used by Aguilar (1967), takes place when the organization perceives the environment to be unanalyzable and so does not intrude into the environment to understand it....

Read Full Essay

Citations

MLA Citation

"Strategic Management". Anti Essays. 20 Oct. 2014

<http://www.antiessays.com/free-essays/Strategic-Management-91542.html>

APA Citation

Strategic Management. Anti Essays. Retrieved October 20, 2014, from the World Wide Web: http://www.antiessays.com/free-essays/Strategic-Management-91542.html