Strategic Fit of Starbuck in Uk

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abm university college| DEBORA KELEBOGILE TLHOWE| BA(HONS)TOURISM MANAGEMNT| | STRATEGIC MANAGEMENTDUE DATE:17/12/2012| | THE STUDY OF STARBUCK COFFEE COMPANY IN UNITED KINGDOM| TABLE OF CONTENTS 1. INTRODUCTION BACKGROUND OF STARBUCK............................................................................................................2 TASK A 2.0 MACRO-ENVIRONMENT (PESTEL ANALYSIS) OF STARBUCK IN UK………………………………………….2 2.1.1 POLITICAL………………………………………………………………………………………………………………………………..2 2.1.2 ECONOMIC....................................................................................................................................2-3 2.1.3 SOCIAL..........................................................................................................................................3 2.1.4 TECHNOLOGICAL...........................................................................................................................3 2.2 ENVIRONMENT……………………………………………………………………………………………………………………….....3 2.2.1LEGAL………………………………………………………………………………………………………………………………………3 2.2.2SUMMARY OF STARBUCK PESTEL ANALYSIS…………………………………………………………………………….3-5 3. ANALYSING OF STARBUCK IN UK……………………………………………………………………………………………3-5 3.1.1OPPORTUNITIES AND THREATS………………………………………………………………………………………………..5 3.1.2CRITICAL SUCCESS FACTORS (CSF)……………………………………………………………………………………………5-6 TASK B 4.STRATEGIC CAPABILITY OF STARBUCK IN UK……………………………………………………………………………6-7 4.1.1VALUE CHAIN………………………………………………………………………………………………………………………….7-8 4.1.2 STRENGTHS AND WEAKNESS…………………………………………………………………………………………………8 5.0 SUMMARIZE………………………………………………………………………………………………………………………………...8 6.0 RECOMMENDATIONS…………………………………………………………………………………………………………………..8-9 TASK C 7.0 STRATEGIC FIT 1. INTRODUCTION 2. BACKGROUND OF STARBUCK COFFEE COMPANY IN UK The assignment is to provide a strategic analysis of

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