This report details the step by step approach needed by Orion Food Industries Sdn Bhd, in order to move forward. It includes suggestions for the rebirth of the company in order to increase its market share, and the performance implications of such suggestions to the company. It delineate a full evaluation of the current state of Orion Food and its performance as against the industry they operate, and brings out some findings which is used for further projections and proposal for growth. The report also looks at how efficient the company will become, with a closer look at its financial performance, brand, product, marketing and strategic moves in case they re-define the scope of their business in order to meet up with time in this ever changing environment to satisfy the needs of stakeholders profitably.
The company is seen as one of the few companies operating in the dark, which calls for the need to re-establish a sense of belonging and establish a well – known brand. Their position is realized through a thorough analysis of their Internal (Strength and Weaknesses) and External (Opportunity and Threats) environmental factors.
These factors are one of the solitary analytical tools used to examine the company’s performance and how best it could improve. Nonetheless, the study tends could be seen as an integration of all the business models and a real time application of most of such modules.
The case presents an overall understanding and performance of Orion Foods, which introduces some topics like: performance management, strategic management, competitive advantage, industrial analysis, environmental analysis, international business and international marketing. The case also tends to analyze the markets the company operate thereby giving clear and specific measures to ensure that they become more competitive and recognized.
The report includes a proposal for Healthy foods; this covers areas such as marketing, HRM, International Business,...