Strategic Audit Rosseta Stone

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Business Portfolio Analysis In today’s business world companies have multiple product lines and different SBUs. But companies also want to figure out whether they do a good job or not. They want to know what the best way is to manage these different products and SBUs and if they have to let go of some of the products, or how they can improve their business performance. A very useful tool for organization to formulate a corporate strategy and to analyze their business is by using a portfolio analysis. This is a tool that is widely used all over the world for all sorts of companies and can be done in different ways. In this report we will be analyzing Rosetta Stone, and we will start of by using a BCG Matrix. BCG Matrix Stars • Direct to consumer • Retailers Question Marks • International • Corporations • Government Cash Cows • Educational Institutions Dogs Business Model Canvas Key Partners: Suppliers Manufactures Key Activities: Developing learning skills Developing language knowledge Value Proposition: Staff training Effective and efficient study material Global Training Improve Communication Customer Relationships: Strong Involved Concerned Customer Segments: Educational International Governmental Institutional Direct customers Retail Key Resources: Distribution channels Supply chain Channels: Website Catalogue Media In-store Phone Cost Structure: Production Logistics Marketing Communication Tax Administration Wages Salaries Revenue Streams: Advertisement Sponsorships Sales Support Lessons of the Hidden Champions When finding out of a company is a Hidden Champion we will need to follow the seven lessons and compare these with the company, in this case Rosetta Stone. These seven lessons are set for companies to follow in order to

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