Strategic Analysis- Toyota

25th of August of 2010

AN ANALYSIS OF THE RENAULT-NISSAN ALLIANCE

Roger Robert Kock UWL ID: 29002666 CTL ID: 100123-84 MBA Human Resources Management

1. 2. 3. 4.

INTRODUCTION ................................ ................................ ................................ ......................... 4 HISTORY ................................ ................................ ................................ ................................ .... 5 METHODS ................................ ................................ ................................ ................................ .. 6 ANALYSIS ................................ ................................ ................................ ................................ ... 7

4.1.1. 4.1.2. 4.2.

Be

e ................................ ................................ ................................ ........................ 7

Si nin the Contract ................................ ................................ ................................ ... 7

THE RENAULT-NISSAN ALLIANCE ................................ ................................ ........................ 8 Early Sta es ................................ ................................ ................................ ................ 8 Chan e and Leadership................................ ................................ ............................. 11 Rena lt-Nissan today and tomorrow................................ ................................ ......... 16

4.2.1. 4.2.2. 4.2.3. 5. 6.

CONCLUSION ................................ ................................ ................................ ........................... 19 APPENDIX A ................................ ................................ ................................ ............................. 20

7.

APPENDIX B ................................