The supplier end new products to that warehouse for inventory 9. Warehouse confirm the information from HQ after receiving products 10. Warehouse sends the good s to the store for placement on shelves for customers 11. Store sells products to customers 2. a) List the specific items of information that are usually gathered at the POS (Point of Sale terminal or cash register) and recorded when a customer checks out (excluding obtaining the identity of the customer which is covered in Q3)? b) What are three important uses of this information at the store by the store manager and three important uses of this information by management at the headquarters– a total of six uses?
If one does not have the employee’s buy-in, it not only lessens the importance, it lessens the character of the store and the shopping experience. At the end of the day, the Kudler organization, knowing that they
One of the marketing strategies that ensure the company of long-term profitability is the personal relationship built with the customer base. Customers will not have the same shopping experience with large grocery stores. If there are items that customers would like to have available in Kudler stores they are able to communicate that to management. Management can then relay the data to Kathy Kudler who will search the world for the best available items to satisfy the customer. People will not have the loyalty they get from Kudler at other grocery marts.
This will be important as the shopper narrows down his choices of grocery stores to shop at within the area, and without knowing what a consumer considers important when determining where to shop, it is very difficult to ensure that every component Grocery.Edu has to offer to potential new customers is being promoted. An aspect where Grocery.Edu could make sure they are the best is with the atmospherics in the store. This is the conscious deigning of space and dimensions to evoke certain effects. For instance, Hy-Vee and Wal-Mart have differences in their store layouts, the scents of the stores, and the lighting, which all play key roles in determining how long the shopper is in the store, and how much they spend. Grocery.Edu would benefit from having a well-laid out, and enjoyable atmosphere, especially since it will be completely new
For example, in both surveys there is an approximately a 60/40 split on customer satisfaction for customer service representatives being courteous (Apollo Group, Inc., 2011). Instead of looking to improve on their products and services, perhaps the company should be looking to their customer service. The marketing objective could improve the amount of people agreeing with the level of customer service. Customer service is as important, if not more so, than the products themselves. If a customer is not happy with service they received in a store, they are more likely not to return regardless of the quality of the product.
(Strengths, Weakness, Opportunities, Threat) analysis, it does cite the potential threat of a gourmet shop opening in their geographic market. 2. Threat of substitutes: Are there alternative products that customers can purchase over Kudler Fine Foods products that offer the same benefit for the same or less price? In the unlikely event of a downturn in the economy and a decrease in the disposable income of its customers, customers may shift their purchases of gourmet foods to a suitable replacement such as purchasing items at a grocery
Kudler Fine Foods has shown the upscale of products not is important that customers see the product as such. If the product is not marketing the upscale quality of the décor sales can decline for store locations. Importance of Competitive Intelligence Competitive intelligence is an area within the company that may pose a challenge. Competitive intelligence is imported to Kudler Fine Foods to help show what will keep the company successful. It doesn’t appear that there is many other upscale specialty food stores in the areas, Kudler would have to look in other regions.
The matrix structure combines the functional and product departmental strategy approach. It implements the functional departmentalization strategy for administration purposes, and the product departmentalization strategy for its individual grocery stores. The functional strategy allows the company to separate the workers and the work in departments of their specific areas of expertise. This lowers the cost of operation by reducing the possibility of work duplication and also pairs workers of similar training, experience, and communication. The product departmentalization strategy of the grocery stores works to streamline the operation of each gourmet specialty department.
MKT 421 Complete Class Materials https://hwguiders.com/downloads/mkt-421-complete-class-materials MKT 421 Complete Class Materials MKT 421 Marketing Week 1 DQ 1 What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not. MKT 421 Marketing Week 1 DQ 2 Select an organization with which you are familiar.
The fact that people had to repeatedly asked company Q to carry specific product line represents that the company is not in tune with their community and with the needs of their customers. Company Q should develop methods to research what goods are selling better in certain areas compared to what goods and merchandise is selling slower. If company Q can stay ahead of what the customer wants, the customer will feel as if the store is listening to them, knows them, and appreciates them for shopping with them . This problem can be easily remedied simply by conducting formal and informal surveys, placing suggestion box around the store, and simply asking their consumers what products they would like to purchase inside of their store. The sooner that company Q can anticipate and foresee what products are more in demand the sooner the company will be able to create a better profit margin, establish a good working relationship with the customer, and achieve a favorable public and consumer perception.