Stealth and Tailored Marketing as a Strategy by Grameenphone

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RESEARCH PROPOSAL Prepared For: Dr. Jashim Uddin Ahmed, Director, BBA Program. Prepared By: Ms. Tarannum Binte Shaheed- 081 044 030, Student of Department Of BBA. Subject: BUS 498- Internship Report Proposal. Date: Tuesday, November 13, 2012. Proposed Research Topic: An Analysis of the practice and implications of Tailored and Stealth Marketing strategy in the telecommunication industry in Bangladesh- From the perspective of Grameenphone Ltd. Purpose: A qualitative analysis on my proposed topic will enable me to study and analyze both the internal and external environments of Grameenphone’s Customer Lifecycle Management Department where I currently and an internee and learning and trying to understand the department’s own capabilities, customers and business environment and how it gives GP a scope to be considered different from the other telecom companies in BD who are using similar strategies I plan to systematically collect and study the past and present data to identify trends, forces, and conditions with the potential to influence the performance of the business and the choice of Tailored and Stealth Marketing strategies this department uses and how BTL should be more beneficial and attractive for both GP and it’s users compared to ATL. The BTL Vs. ATL part is a subset of my study on Tailored and Stealth Marketing in GP. The analysis I am about to conduct is going to give you valuable insights into why my topic is different and will be of interest to you, as throughout this research, I not only intend to learn many things I did not know about, regarding the world of ‘’Tailored and Stealth Micro-campaigning” strategies that Telecom Companies use- Grameenphone in my study, but also let you, my respected advisor learn about what knowledge I have gained via my research. In this project, I will explore how members of
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