Start With Why

1135 Words5 Pages
Simon O. Sinek (born October 9, 1973) is an author best known for developing "The Golden Circle" and popularizing the concept of Why.. His book on the same subject, "Start With Why: How Great Leaders Inspire Everyone to Take Action," (2009) delves into a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others. Sinek teaches leaders and organizations how to inspire people. We see that members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and American Express, from Hollywood to the UN to the Pentagon, those who want to know how to inspire people want to learn about The Golden Circle and the power of WHY. The goal of this book is not simply to try to fix the things that aren’t working. Simon has written this book as a guide to focus on andamplify the things that do work. He doesn’t not aim to upset the solutions offered by others. Most of the answers we get, when based on sound evidence, are perfectly valid. However, if we’re starting with the wrong questions, if we don’t understand the cause, then even the right answers will always steer us wrong eventually and the truth is revealed to us. The Why: the driving motivation, like a cause or belief that inspires you to act The How: the guiding principles or specific actions you take to make your Why become a reality The What: the tangible results from your principles in action, like proof that you’re acting on your Why Sinek’s theory revolves around the model of the “Golden Circle”. Draw three concentric circles (one inside another for those of us that don’t remember 3rd grade math class). The outermost circle is labeled “What”, the middle circle “How” and the innermost circle (the core) is labeled “WHY”. This is the golden circle. According to
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