Chapter 4 Case Study TWO MODELS OF CORPORATE RESPONSIBILITY WALMART AND STARBUCKS XXXXXXXX XXXXXX Professor XXXXXX Seminar in Advertising and Promotion Week 4, Individual Assignment January 29, 2014 TWO MODELS OF CORPORATE RESPONSIBILITY WALMART AND STARBUCKS BACKGROUND Sustainability is a critical issue for businesses, customers and individuals. Global corporations are concerned about their competition, strong earnings, and consumer perception. Corporate sustainability practices often have taken center stage in the eyes of the global consumer. This work examines the publicized mission statements of two icons of environmental activism and compares the effectiveness of their respective media positions. I will analyze and critique their advertising and sustainability promotion efforts, both internally and externally.
STAKEHOLDERS For this assignment I will identify and explain the external factors that affect two contrasting businesses which are McDonalds and NHS. TASK 1 - POLICITCAL FACTORS Political Political factors are the changes that take within the government and that’s how it affects businesses. The stability of the government can hugely affect businesses or what type of government is ruling, their ideas such dictatorship, capitalism and others. The economic and trade policy makes it difficult for businesses. Credit crunch and recession are great examples of external factors influencing the business.
Additionally, Starbucks has distribution agreements with office coffee supplier, hotels, and airlines. Using a variety of distribution channels allows the company to reach a wider market, however the company needs to be careful with this approach due to the potential channel of conflict. Implementation of Pricing Strategy Starbucks is the leader of the coffee market. As an individual company, it controls several times more market than any of its competitors. More than just a high priced coffee shop, Starbucks offers a combination of quality, authority, and relative value.
Although Tim Hortons and Renaissance Coffee operate in different segments of the coffee market, and differ strongly from atmosphere and business structure, to product quality and product pricing, Renaissance's sales level may still be strongly affected by this opening. This issue is worsened by the fact that Tim Hortons is already highly popular off campus; students familiar and loyal to the brand may automatically be inclined to take their business from Renaissance to Tim
How will the initiative affect sales? Describe risks associated with the initiative and financial effects they may have. Starbucks Strategic Initiative Your Name Here University Name FIN/370 Date Instructor Name Here Starbucks Strategic Initiative In this paper, Team C will describe the relationship between strategic planning and financial planning for Starbucks Corporation. The first topic covers Starbucks strategic planning initiative and identifies a strategic initiative discussed in the organization’s annual report; from this report Team C will describe how this initiative affects Starbucks financial planning. Team C will break down and address how Starbucks initiative directly affects costs and the sales of the company’s financial plan.
Purpose: Ruzich’s purpose in this article is to inform the reader of the reason why Starbucks has become such a sensation. It’s because Starbucks isn’t just some coffee joint, they join the language of love with coffee. Three main types of love that Ruzich brings up are self-love, romantic-love, and philanthropic love (McDonald, 2011). The author then begins to question Starbucks authenticity by asking “Is
As PepsiCo and Riordan work in many areas across the world, understanding this helps define the different personal value patterns and effectively work toward cross-cultural teams to bridge the gaps. As PepsiCo continues development globally, somber issues arise as international commerce differs from domestic commerce. Given that an establishment working across boundaries must contract with the forces of domestic, foreign, and international power that persuade the existence, and expansion of a company. PepisCo issues include the controllable and uncontrollable forces influencing trade. These forces encompass raw materials, instant capital, and people.
This paper will look into economic activities such as purchasing groceries, massive layoff of employees and decrease in taxes on government, household and business. Purchases of Groceries The government plays a part in macroeconomics; their financial activities have a large impact on our economy and affect our entire country. When consumers purchase groceries they are contributing to the economy. Component of GDP are divided into four categories, consumption, investment, government spending and next exports (Colander, D. C. (2010). Macroeconomics (8th ed.).
Environmental Factors Paper MKT/421 University of Phoenix Starbucks business activities cover a numerous range of places and this allows for Starbucks to use different routes for distributing products. Many different locations cause the environmental factors to be important when making marketing decisions. The distribution channels are affected in different ways and Starbucks being flexible in their marketing plan allows for things to be adjusted meeting the needs of the environmental factors. Starbucks is known as the largest coffee company in the world. They purchase and roast high quality whole bean coffee and serve it with different beverages and even sell coffee-related accessories and equipment.
Governments institute monetary policies and other laws to ensure a favorable environment for economic growth. Minimum wage is a common economic practice in many nations and is a price control that sets a floor on employee wages. Companies must abide by minimum wage laws when compensating employees for their services. As with many government policies, minimum wage has several negative economic effects. Minimum wage represents a government involvement in a nation economy, although businesses are often wary about the prospect of the government making major economic decisions.