6.1 PESTLE analysis (Macro environment) 7 5.2. Michael Porter’s five forces model (micro analysis) 7 6. Market attractiveness 7 7. Internal 7 7.1. Value Chain 7 8.2 Marketing 4ps’, Brand Audit 7 8.3 Resource Based view analysis 7 8.3.1 BCG Matrix 7 9 SWOT Analysis 7 9.1 TOWS Matrix 7 10 12c’s Framework 7 11 Strategic Options 7 12.1 Growth strategies 7 12.2 Competitive strategies 7 12.3 Porters competitive strategies 7 12.4 Bowman's strategic clock 7 12.5 Segmentation, Targeting, Positioning 7 12.5.1 : Demographic, psychographic, geographic, behaviour 7 13.
How will the initiative affect sales? Describe risks associated with the initiative and financial effects they may have. Starbucks Strategic Initiative Your Name Here University Name FIN/370 Date Instructor Name Here Starbucks Strategic Initiative In this paper, Team C will describe the relationship between strategic planning and financial planning for Starbucks Corporation. The first topic covers Starbucks strategic planning initiative and identifies a strategic initiative discussed in the organization’s annual report; from this report Team C will describe how this initiative affects Starbucks financial planning. Team C will break down and address how Starbucks initiative directly affects costs and the sales of the company’s financial plan.
Sbux stock paper 4/11/2012 Starbucks Stock Analysis Contents Overview of This Report 3 Business Summary 3 U.S. Economic Overview……………………………………………………............................ 3 Industry Outlook…………………………………………………………………………….….… 4 Current Conditions ……………………………………………………………………………….. 5 Major Competitors: 6 Funadmental Analysis……………………………………………………………………….. 8 Buffett- Hagstrom Methodology 8 Income Statement Analysis …………………………………………………………….. 10 Balance Sheet Analysis 11 Ratio Analysis ….12 Recent News………………………………………………………………………………………13 Analysts’ Opinions 13 Recent Stock Price Movements 13 Graph of Stock Prices 14 Summary…………………………………………………………………………………………. 14 Recap of Analysis 14 Recommendation to Hold, Sell or Increase Allocation 14 Overview of This Report This analysis report gives an evaluation of Starbuck’s current conditions and insight in regards to value creation and stock statistics since the date of purchase 11/1/2011. Provided is a business summary, current economic overview, industry outlook, news, opinions and recent stock movements, along with a comparison to the “Buffet-Hagstrom method”. Business Summary Starbucks was founded on March 30th 1971 in Seattle, Washington. They are in the special eateries sector of the service industry with a focus on purchasing and roasting coffee beans.
Financial Statement Analysis of Whole Foods Market, Inc. Darya Bechtel, Elizabeth Bishop, Kelly Fisher, Hafeza Islam, Maura Langan, and Jessica Zetnick This paper is submitted in partial fulfillment of the requirements for BUS 5473.50 Texas Woman’s University School of Management Dr. Baker November 26, 2013 Table of Contents Executive Summary 5 Company Description 6 Industry Description 7 The Economy 8 Profitability Analysis 10 Return on Assets Ratio 10 Cost of Goods Sold to Sales Ratio 11 Gross Profit Margin 11 Operating Profit Margin 12 Net Profit Margin 12 Horizontal Analysis of Income Statement 13 Vertical Analysis of Income Statement 14 Liquidity Analysis 15 Current Ratio 15 Quick Ratio 15 Accounts Receivables
CONTENT 1.0 Introduction 3 1.1 – Methodology 3 1.2 – Empirical sources 4 1.3 – Delimitations 4 2.0 The imprinting forces 5 2.1 - Kemmons Wilson’s background 5 2.2 - Holiday Inn – The culture and values 6 2.3 – The economic, political and cultural environment 7 2.4 - Sub-conclusion 9 3.0 Configurations, coordinating mechanisms and contingency factors 9 3.1 – Structural changes over time 10 3.2 – Crisis within the firm 12 4.0 Organizational changes & economies of scale and scope 14 5.0 Holiday Inn’s diversification 16 6.1 - Current vertical boundaries 19 6.2 - Change of vertical boundaries over time 20 6.3 - Transaction cost theory 20 6.5 - Sub-conclusion 21 7.0 State of the industry 22 7.1- Defining the industry 22 7.2 - Porter's five forces 24 7.3 - Important competitors 26 8.0 The future of the company 27 8.1 - Strengths of Holiday Inn 27 8.2 - Core values of Holiday Inn 28 8.3 - Resource Based View of Holiday Inn 28 8.4 - Sub-conclusion 30 9.0 Conclusion 30 Appendix list 32 #1 - Value Share 32 #2 – Global recession causing decline 33 #3 - Article on Pop-up hotels 34 #4 - What to rethink for customer satisfaction 35 #5 - Holiday Inn's new initial aimed for its ever-shifting customers 36 #6 - Value Share 37 #7 Tables of Holiday Inn 38 #8 Financial statement, 1982 of Holiday Inn 39 #9 Revenue pie chart, 1982. 40 #10 operating income, 1982. 40 #11 Intercontinental number of rooms by brand. 41 10.0 Bibliography list 42 1.0 Introduction Holiday Inn is today serving as a hospitality branch of The Intercontinental Hotels Group (IHG) targeting both families and business travelers primarily from the upper middle segment. The company was established in 1952 by the entrepreneur Kemmons Wilson, who founded his first motel in Memphis, Tennessee.
Starbucks – Marketing Audit Table of Contents Executive Summary 3 Introduction………………………………………………………………………………...4 Marketing audit objectives………………………………………………………………..4 Marketing audit methodology…………………………………………………………….4 Marketing audit scope…………………………………………………………………….5 External marketing audit………………………………………………………………….5 PEST analysis……………………………………………………………………………..5 Political-Demographics…….……………………………………….……………5 Social/Culture…….……………………………………………..…………………6 Economic…………….………………………………………………………….…7 Technological…................................….………………………………….…..…7 Porter's five model……………………………………………………………………...…7 Micro enviromental………………………………………………………………………..8 Market Trends .........................…………………………………………………8 Competitors………………………………………………………………………..9 Distribution………………………………………………………………………...9 SWOT Analysis ………………………………………………………………………….10 Internal marketing audit…………………………………………………………………11 Marketing Strategy……………………………………………………………………....11 Marketing Objectives…..……….…………………………………………………….…12 Marketing Mix…………………………………………………………………………….13 Marketing productivity audit……………..……………………………………………...14 Marketing functions audit……………..……………………………………………...…16 Marketing system audit………..………………………………………………………..16 Marketing organization audit……………………………………………………………17 Recommendations…………………………………………………………………….…17 Referencies…………………………………………………………………………….…18 Executive Summary Since its foundation in 1971, Starbucks has been workinguncompromisingly to achieve the company objective of becoming the worlds leading coffee brand. Havinggone through various stages of growing pain, today theCompany is operating with over 10,000 stores in 37countries. Starbucks success was mostly a directresult of its aggressive expansion plan, that consequentlyturned the Starbucks coffee beverages into a mostfamiliar and
5) Week 4 Dq 1: Review the Standard costs: wake up and smell the coffee.article. When evaluating performance, many organizations compare current results with the actual results of previous accounting periods. Is an organization that follows this approach likely to encounter any problems? Explain. http://www.cimaglobal.com/Thought-leadership/Newsletters/Insight-e-magazine/Insight-2010/Insight-March-2010/Standard-costing/ Week 4 Dq2: Flexible budgets provide different information than static budgets.
Kudler Fine Foods Strategic Plan Don Hudson April 12, 2010 University of Phoenix STR581 Contents Executive Summary…………………………………………………3 Company Background………………………………………………3 Vision………………………………………………………………..4 Value Statements……………………………………………………5 Mission Statement…………………………………………………..7 Generic Strategy…………………………………………………….7 Grand Strategies…………………………………………………….7 Long Term Objectives………………………………………………8 Shot Term Objectives………………………………………………10 Contingency Plans…………………………………………………10 Critical to Success Factors…………………………………………11 Environmental Scan as well as Summary………………………………..12 Internal Analysis……………………………………………………13 External Analysis…………………………………………………..14 Value Chain Analysis………………………………………………16 SWOT Analysis……………………………………………………20 Resource Based Analysis…………………………………………..21 PEST Analysis……………………………………………………..22 Conclusion…………………………………………………………25 List of Appendixes…………………………………………………26 References…………………………………………………………27 Executive Summary This paper examines a stream state of a organization, Kudler Fine Foods (KFF) by deliberation a background, monetary status, operations, strange as well as destiny prophesy as well as goal statements as settled by a owner, Kathy Kudler. It expands upon a owner’s enterprise to go upon enlargement by formulating as well as suggesting a latest prophesy for a classification that continues to set up upon a organization’s strange set of values as well as mission. The inner as well as outmost environments have been examines. A latest general devise as well as latest grand strategies have been presented as well as upheld by prolonged as well as reduced tenure objectives, as well as strait skeleton as well as vicious success factors have been identified to lessen variable issues that might occur. The care during KFF wishes for a single after another enlargement as well as enlargement as well as this contingency be
Marketing Plan The Drunken Bear 4/28/2015 The Drunken Bear Jake Skibinski TITLE PAGE (Name of the company/organization – marketing plan) 1.0 Executive Summary Sales Forecast Industry Information Summary Analysis 2.0 Situation Analysis 2.1 Market Summary 2.1.1 Market Demographics 2.1.2 Market Needs 2.1.3 Market Trends 2.1.4 Market Growth 2.2 SWOT Analysis 2.2.1 Strengths 2.2.2 Weaknesses 2.2.3 Opportunities 2.2.4 Threats 2.3 Competition 2.4 Services 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategies 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Marketing 3.5 Positioning 3.6 Strategy Pyramids 3.7 Marketing Mix 3.7.1 Services and Service Marketing 3.7.2 Pricing 3.7.3 Promotion 3.7.4 Customer Service 3.7.5 Channels of Distribution 3.8 Marketing Research 3.9 Web Strategies 4.0 Financials, Budgets, and Forecasts 4.1 Break-Even Analysis 4.2 Sales Forecast 4.3 Expense Forecast 5.0 Controls 5.1 Implementation Milestones 5.2 Marketing Organization 5.3 Contingency Planning 1.0 Executive Summary The Drunken Bear will be a college-aimed bar that will open on August 15th, 2016. It will be located near universities in Chicago, home to the Chicago Bears. It will be a sports-themed bar for the younger crowd, primarily for fraternities and sororities because of their high night-life activity. The business will have a profit over the first three years due to high activity being near college campuses. 2.0 Situation Analysis Since The Drunken Bear is entering their first year of operation in the third quarter of 2016, a comprehensive marketing strategy will be key to the success of the business.
6/5/2013 Implement & Maintain Internal Control Procedures | Table of Contents 1. Introduction…………………………………………………………………………….2 2. Procedure Description: * The Payroll System………………………………………………………….4 * The Cash Receipts…………………………………………………………..7 3. Flow Charts * The Pay Roll System Flow Chart………………………………………6 * The Cash Receipts Flow Chart……………………………………….11 4. Comments and Recommendations for Improvement…………….12 5.